Creating the perfect sales email

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For example, case studies to show prospects how a product or service has helped past customers. By focusing on generating sales-enabled content, you can help your salespeople spend more time selling (and become more efficient).

Content your marketing team can put together to help your salespeople include ebooks, guides, blog posts , video tutorials, testimonials, whitepapers , and case studies.

How many of your salespeople use sales-enabled materials?
If you plan to include sales enablement in your process, it is essential to verify whether your salespeople are using the content.

If they are not, then you have wasted hours of work and your salespeople will be less efficient. This, in turn, will hurt your sales.

The American Marketing Association has shown that 90% of content is not used by marketers. And one of the reasons is that they can't find it.

So when you look at this metric, it’s important to identify why they’re not using it. It might not be a rebellion. But if it is, then you need to work on building a sales-enabling culture.

It is also essential to set it up so that sales-enabled content argentina cell phone number database is easy to find. You can use a CRM and other tools to help you with this.


Lead qualification doesn’t have to be a long, arduous task. When you use sales-enabled content correctly, you can significantly reduce this time.

Marketing materials help nurture leads through the sales funnel until they are ready to buy (or at least think they are).

So when leads do reach out, your sales teams need to be quick to respond to their questions . For example, research shows that when salespeople call within 5 minutes versus 30 minutes, they’re 100x more likely to reach the lead .

This also increases the qualification period by 21 times.

Keeping an eye on lead response times is critical to determining whether salespeople are moving quickly enough to qualify leads and close deals.

How many customers are you retaining?
Customer loyalty is vital to the success of any business. The cost of acquiring new leads is much higher when you factor in marketing, advertising, and sales costs.

So if you are doing a great job of earning repeat business, you can remove all of these costs. Plus, you can increase your customer lifetime value by turning them into loyal fans of your company.

With this focus, your salespeople can easily convert satisfied customers into repeat customers instead of struggling for one-time sales.