The use of social media has become an important part of our daily lives. Many of our activities have been moved to the digital world. For example, we increasingly buy products and services in web shops and online marketplaces. During this process, social media act as important factors to proceed to purchase.
The infographic below, How Social Media Influences Online Purchases ( Invesp, January 20, 2014) belize mobile phone number list clearly shows the influence of social media on online purchasing behavior. This visualization shows that four out of ten social media users have purchased something online after reading messages about it on Twitter, Facebook or Pinterest. In addition, it shows that almost three quarters of consumers are more likely to make a purchase after reading references on social media.
Major influence on online purchasing behavior
Social networks therefore have a great influence on consumers, and in particular Facebook (30.8 percent), YouTube (27 percent), LinkedIn (27 percent) and Google Plus (20 percent). Pinterest and Twitter are a bit disappointing in comparison with these networks with 12 and 8 percent.