Lessons for life Don't just look at which ad version won. . These insights will make all your future campaigns even better. 5. Tools of the Trade Helpers make it easier LinkedIn has built-in AB testing tools, and there are other platforms dedicated to making testing a breeze. These can save you time and provide a clearer look at your data. A company noticed people weren't clicking through to their blog posts from LinkedIn ads.
By AB testing a more curiosity-driven headline, they boosted colombia phone number lead click-through rates by an incredible 40%! AB testing isn't about being perfect on the first try. It's about constant improvement. With these best practices in your toolkit, every test helps you become a smarter marketer, bringing in better results with every campaign! 5. Tools of the Trade Level Up Your AB Testing Game You've mastered the AB testing basics, and now you're hungry for more? Time to explore some advanced techniques that'll supercharge your LinkedIn ad results! 1.
Multivariate Mayhem (the good kind!) Think of this as the ultimate showdown. Instead of just testing one thing at a time, multivariate testing throws several variables into the ring to see how they perform in different combinations. This lets you test things like: Does a funny headline work best with a quirky image or a professional one? Do senior executives respond more to a benefit-focused ad, or one highlighting industry trends? Multivariate testing helps you uncover those super powerful combinations you might not spot with regular AB tests.