Adobe marketing cloud core services

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Core services
The latest Marketing Cloud has a suite of new core features that Adobe has been working on for quite some time, bringing together the 6 main solutions above with a set of 8 new core services, to further streamline the overall solution. The following view was presented on it at Summit (surely the pinwheel is not making a comeback?);

Adobe marketing cloud core services

Profile Management – audience profiles will be shared across all 6 solutions, and can be augmented by data from across the enterprise, whether it be from CRM, Point of Sale or other internal databases. This core service inside the Cloud gives us a single profile across the Marketing Cloud for all solutions, a centralised profile. Don’t confuse this with Audience Manager though – they are still separate. A single profile has been the #1 consistently requested feature by customers, and they’ve now delivered on it. And, the profile is open and accessible to other marketing systems through API’s.

Tag Management – through the recent acquisition of Search qatar email list 476676 contact leads Discovery, an enterprise class tag management platform is now included. Taking over 12,000 different tag vendors it applies realtime rules to tag execution and streamlines the delivery and management of the tag in a best practice way, all the while reducing the reliance on IT resources and truly puts tagging in the hands of the marketer. Why pay for Tag Management when you get it free through the Marketing Cloud?

collaborating_in_the_cloudCollaboration – brings teams together (not to be confused with dashboard access) by enabling sharing and collaborating of reports across the enterprise. Teams can now collaborate on boards, feeds and cards in a community environment, and leave updates and post comments etc around centralised reportlets.

Asset sharing – this new feature will make content assets available across the enterprise and to all solutions within the Cloud. It’s essentially a content management platform, tied into the Adobe Creative Cloud, that gives you a centralised location to save and share content across the organisation through direct access to approved images and videos.

Marketing Mix Planning – this coming-soon tool is the so-called crystal ball that marketers have been looking for. It will allow you to understand which of your marketing channels combined with your spend is most effective, and if you only had one dollar more, where you should spend it.

User Management and Security – finally, a single sign-on via the Adobe ID, one username and password, giving access to everything. Hallelujah.