To retain your customers and stay in touch with them, the newsletter or information letter is essential. Here are a number of rules that will allow you to grow your list and generate sales or increase the popularity of your site. Be PATIENT Patience is a quality that you must cultivate especially if you are not a big company with a big budget to carry out large-scale marketing actions. Anyone in charge of a newsletter must be patient. Patient not to have a long list of subscribers to their newsletter but patient to have QUALITY subscribers. That is to say, subscribers who open, read and finally buy or act according to the objectives that you have defined.
QUALITY content The major part of preparing your newsletter is clearly identifying your targets. This requires extensive research: online surveys, or surveys with your current customers. Determine who your potential readers are, what they want and what information they would like to receive. If you take care to do this background work and focus on bahamas phone number data attracting well-targeted readers, you will be able to build a publishing strategy that will allow you to: • Segment your list and offer products in line with the profile of your readers • Develop your knowledge of your customers • Monitor the evolution of your customers, their expectations and their desires • Adapt your product or service offering • Personalize and adapt offers and promotions Be RIGOROUS Start by identifying the typical profile of your newsletter subscribers who are likely to sign up.
For example, type of profession, age group, etc. Define the key criteria that will allow you to draw a robot portrait of your visitors. Build, build, build Once your research is complete and you have analyzed your market well, you still have to put into practice the 6 promised keys: • Offer a freebie to entice your visitors to sign up. No expensive freebies, but a downloadable document or discount coupon will do. Of course, offer a freebie with added value. Place the signup form prominently on your homepage, don’t bury it in internal pages.
Create a registration form. Create partnerships with other sites that offer complementary services to yours in order to benefit from mutual databases or content (articles, information, etc.) • Invite subscribers to share the list with others. Suggest that they register friends who have similar interests • Create a subscription pop-up. The pop-up is very effective if it is triggered on strategic pages (articles, information pages, etc.). Choose carefully whether it should open each time the same visitor visits or only once. It should not annoy your visitors. • Optimize your newsletter (themes and organization) so that it is indexed by search engines.