By Dalí Veliz
Marketing4eCommerce Editor
LThe pandemic has changed many things in people's lifestyles, and one thing it has made clear is the importance of e-commerce in the new digital society. In the last two years, the eCommerce sector has shown incredible growth, generating a radical change for the economy and consumer cultures.
In this way, consumers who were previously reluctant to shop online have found them to be a more convenient way to buy. This conversion process has in turn created a trend within the different digital media, which have begun to reform their business models to adopt a more focused approach to electronic commerce. Something that we can especially see in social networks, as they increasingly integrate new and improved tools for eCommerce into their platforms.
Twitter continues to strengthen its commitment to e-commerce on its platform
Twitter has been busy in recent months launching new tools cyprus business email database and features, seeking to adapt its platform to new trends. Many of these changes have focused on new means of monetization for the company, and for its content creators, as in the case of subscription newsletters and other forms of paid content such as Superfollow , which we already talked about .
However, its most recent efforts are geared toward e-commerce within its platform, as we can see in this tweet shared by social media consultant Matt Navarra . As seen in the shared image, this latest advance by Twitter in the field of e-commerce comes with a new “Purchases” tab , which can be found in users’ profiles.
For the moment, this new feature is only available to some users of the social network in the United States, and it shows a history of purchases made within the application. That is, it shows a count of all the subscriptions or entries to private Spaces ( Twitter's private audio rooms) that the user has purchased.