Geolocalization of a business is an online marketing technique based on the personalization of content with respect to the geographic location of potential customers. With this technique it is possible to offer interesting content for users, specific to their place of residence, improving their user experience .
Examples can help; when entering a website with different languages, the list of ireland consumer email updated version is shown with the language of the country where the subject is located when opening the page. This also applies to advertisements , offers and promotions , which will be specific to the area in which one is located.
Geolocation also has a clear impact on the user , who uses it to his advantage. It is a variable that allows us to satisfy our needs more quickly because, by filtering the search results, it allows us to find what we need much sooner. Interaction is the secret: reviews and comments on the profile of the businesses visited have a strong impact on SEO and influence the purchasing decisions of users. A two-way and much closer relationship thanks to which we become aware of the respective locations.