By Dalí Veliz
Marketing4eCommerce Editor
LAdvertising campaigns are designed to generate a positive reaction to a product or service in the public, thus encouraging them to buy it. For this reason, most campaigns are dedicated to highlighting the qualities of the product, thus creating greater interest in it. However, the renowned French car brand, Citroën , has decided to completely change this approach in one of its latest campaigns.
The Citroën Ami , one of the company's electric cars, is thus making waves thanks to a special advertising campaign. It offers, in a fun and ironic way, a view of the defects or details of the car, which consumers might complain about.
A car of the future without anything you might expect
The Citroën Ami is an electric car that can be driven from belize business email database the age of 15 and without the need for a driving licence, as it only requires an AM type permit. The car cannot reach a speed greater than 45 km/h, with a range of 70 km/h on charge. This charge is maintained in its 5.5 kWh battery , which can also be recharged from conventional sockets in just 3 hours.
In this way, we could say that it is a fast-charging car, but not designed for racing, so "If you really want 300 horsepower, go to the racetrack," as the brand suggests in one of the campaign messages. Seen from a general view it sounds like a car, at least interesting, and its design undoubtedly is.