This tool is exclusive to the two main social networks today: Ft allows you to moderate the different comments that followers leave on the posts of both platforms. All this from the same place, which makes the work considerably easier, thus saving time and improving the user experience through faster and more efficient responses.
Monitoring
Another of Iconosquare's distinctive features is its monitoring or listening function, which is currently only available for Facebook and Instagram. This function allows you to track the activity of your competitors , as well as what is being said about your brand on the networks.
For Instagram, for example, it shows the number of times bolivia business email database the brand has been mentioned in comments, tags, hashtags and captions. This is based on content posted by both the account's followers and other users. Here, it is also possible to access different metrics on the performance of the competition and the hashtags used, allowing for a comparison.
Benchmarking
Iconosquare also has an interesting benchmarking tool, which allows us to compare the situation of our social networks with those of our sector's competitors, showing which types of content (images, videos, carousels, etc.) work best for them.
Thus, through this tool, Iconosquare users can compare parameters as varied as the engagement rate, the reach of their posts, the growth of their follower base or the performance of their Instagram stories.