What are the differences and similarities between SEO and Ads?
Posted: Sun Jan 19, 2025 3:57 am
Want to better understand how SEO and Ads work? Then find out what the main differences and similarities are between them in each part of the strategy.
Scope
Both mechanisms have a common goal: to use search engines (and even websites and social networks ) to promote the company. In order to achieve the best positions within the natural or organic search results, SEO is the most suitable technique. In this case, optimization will be carried out so that the pages occupy the best positions in the search engine rankings .
However, when the company wants to reach an audience immediately cyprus phone number resource (which is the case with one-off promotions) and/or is still starting out in the market, sponsored links can guarantee faster results , as it will not be necessary to make a great effort to occupy the space in searches.
Therefore, the time required for the strategy to mature is also a major difference between SEO and Ads. Although the time varies according to the size of the company and the market in which it operates, it is generally understood that SEO actions require around 12 months, while sponsored links need something close to 3 months.
This is due to the need for search engines to process the changes and consider the content as a reference on the internet for the public looking for something related. In other words, to be able to reach the top positions naturally, you need to rely on more than the right techniques: you need to have time .
Investment durability
Cost is also an important factor in this differentiation. Initially, to close a deal with a user, it is cheaper to use the advertising strategy. For content to be present in natural search engines, a long-term investment must be made , which increases the initial cost per customer.
The investment to get a new customer through advertising will depend on the advertising creation techniques and the capital used, which makes the cost lower.
On the other hand, the situation is reversed in the long term. Once the SEO strategy has matured, it will no longer be necessary to make the same efforts to ensure that new content ranks well . In addition, another advantage is that many of the old publications will continue to attract new users. In other words, the cost of the strategy and the production of the materials is diluted over time.
In comparison, the investment required for sponsored links tends to be constant over time, although testing and optimizations guarantee better results for the same investment.
Scope
Both mechanisms have a common goal: to use search engines (and even websites and social networks ) to promote the company. In order to achieve the best positions within the natural or organic search results, SEO is the most suitable technique. In this case, optimization will be carried out so that the pages occupy the best positions in the search engine rankings .
However, when the company wants to reach an audience immediately cyprus phone number resource (which is the case with one-off promotions) and/or is still starting out in the market, sponsored links can guarantee faster results , as it will not be necessary to make a great effort to occupy the space in searches.
Therefore, the time required for the strategy to mature is also a major difference between SEO and Ads. Although the time varies according to the size of the company and the market in which it operates, it is generally understood that SEO actions require around 12 months, while sponsored links need something close to 3 months.
This is due to the need for search engines to process the changes and consider the content as a reference on the internet for the public looking for something related. In other words, to be able to reach the top positions naturally, you need to rely on more than the right techniques: you need to have time .
Investment durability
Cost is also an important factor in this differentiation. Initially, to close a deal with a user, it is cheaper to use the advertising strategy. For content to be present in natural search engines, a long-term investment must be made , which increases the initial cost per customer.
The investment to get a new customer through advertising will depend on the advertising creation techniques and the capital used, which makes the cost lower.
On the other hand, the situation is reversed in the long term. Once the SEO strategy has matured, it will no longer be necessary to make the same efforts to ensure that new content ranks well . In addition, another advantage is that many of the old publications will continue to attract new users. In other words, the cost of the strategy and the production of the materials is diluted over time.
In comparison, the investment required for sponsored links tends to be constant over time, although testing and optimizations guarantee better results for the same investment.