Establish priority URLs
Posted: Sun Jan 19, 2025 4:06 am
The next step in managing your ecommerce is to define which URLs are the priority . That is, to know which contents you want to give more importance to in order to make the appropriate decisions.
Within large e-commerce sites, it is impossible to position all the products and all the content on the website, especially when the project is new. There will always be a series of products or categories that the company has priority to position. This will depend on the profit of the products, their price compared to the competition, the available stock, the level of difficulty to position...
Therefore, it is necessary to know which URLs we are cambodia business email database interested in driving more traffic to , in order to link internally more frequently and for search engines to understand that they are the priority ones.
6.-Work on internal linking
In relation to the previous step, we must work on the links within our site . If your e-commerce has a blog, a good option may be to link specific products from blog content. For example, you can work on the priority content we mentioned in the previous point. The way to link these contents is to use an anchor text with the keywords you want to rank for and their synonyms.
Internal linking plays a very important role in the positioning of a website. In addition to improving the user experience, it allows us to channel authority towards the most important parts of the website and makes it easier for search engines to crawl it. It will also be of great help to avoid content cannibalization.
Within large e-commerce sites, it is impossible to position all the products and all the content on the website, especially when the project is new. There will always be a series of products or categories that the company has priority to position. This will depend on the profit of the products, their price compared to the competition, the available stock, the level of difficulty to position...
Therefore, it is necessary to know which URLs we are cambodia business email database interested in driving more traffic to , in order to link internally more frequently and for search engines to understand that they are the priority ones.
6.-Work on internal linking
In relation to the previous step, we must work on the links within our site . If your e-commerce has a blog, a good option may be to link specific products from blog content. For example, you can work on the priority content we mentioned in the previous point. The way to link these contents is to use an anchor text with the keywords you want to rank for and their synonyms.
Internal linking plays a very important role in the positioning of a website. In addition to improving the user experience, it allows us to channel authority towards the most important parts of the website and makes it easier for search engines to crawl it. It will also be of great help to avoid content cannibalization.