Older Brands Need to Keep Up With Newer Brands
Posted: Sat Dec 21, 2024 10:40 am
Some companies are selling the same products today as they were in 1920. How do they do it? Their offerings are as valuable and widespread as they were a hundred years ago. Still, these companies know that their marketing needs fit their ever-changing audience. For example, LEGO started as a small company in 1939 making wooden toys in Denmark. The LEGO Company recently developed a video game for PlayStation, Xbox, and Nintendo.
Another example is Kraft Macaroni & Cheese. Kraft wanted to tap into the market of health food enthusiasts but didn’t want to spook customers. The company rolled out the new product without fanfare. They b2c cell phone number list then ran a Twitter campaign several months afterward. This tactic gave people enough time to conclude that they #didntnotice the difference.
Brands that stick to their old ways will lose their relevance. They need to stay on top of changing trends. Kraft exploited the increasing tendency toward healthier food options and the clean lifestyle. Experiences are also playing a huge role in the modern lifestyle. Savvy brands are paying attention to this new development. This concept is what is behind LEGO’S Legoland. The company introduced Legoland in 1968, and it is still popular today.
Another example is Kraft Macaroni & Cheese. Kraft wanted to tap into the market of health food enthusiasts but didn’t want to spook customers. The company rolled out the new product without fanfare. They b2c cell phone number list then ran a Twitter campaign several months afterward. This tactic gave people enough time to conclude that they #didntnotice the difference.
Brands that stick to their old ways will lose their relevance. They need to stay on top of changing trends. Kraft exploited the increasing tendency toward healthier food options and the clean lifestyle. Experiences are also playing a huge role in the modern lifestyle. Savvy brands are paying attention to this new development. This concept is what is behind LEGO’S Legoland. The company introduced Legoland in 1968, and it is still popular today.