Data security is also important and will continue
Posted: Sun Jan 19, 2025 4:13 am
YouTube also needs to position itself in the short video trend and has launched YouTube Shorts, which aims to help content creators attract the audience's attention through shorter videos. Therefore, as marketers, it’s important to keep paying attention to TikTok and the news coming out of the platform, as it will continue to set the trends in 2023. to be a concern in 2023 Discussions about privacy in the digital environment, the end of third-party cookies, and growing concerns about LGPD have engulfed the marketing departments of agencies and brands.
A study released by Adobe, which surveyed office data nearly 6,000 consumers and more than 900 leaders in the EMEA (Europe, Middle East, and Africa) region, revealed that 70% of consumers are concerned about how companies use their data. Additionally, according to the study, 67% of respondents intend to stop purchasing products from brands that mishandle data. Therefore, the 2023 Data Protection Policy should be taken more seriously. Customers who trust the brand tend to recommend it to friends, make repeat purchases, and become promoters of the company on social media.
This bond of trust between brands and users is undoubtedly the trend (and must-have) for next year. (Good) Content Still Matters According to research from Google, 87% of content viewers believe that good content is personal and relevant. In other words, good content can deliver the content that users really want quickly and with high quality, bringing a good experience to the public. So, these days, producing regular content without a clear strategy is no longer enough.
A study released by Adobe, which surveyed office data nearly 6,000 consumers and more than 900 leaders in the EMEA (Europe, Middle East, and Africa) region, revealed that 70% of consumers are concerned about how companies use their data. Additionally, according to the study, 67% of respondents intend to stop purchasing products from brands that mishandle data. Therefore, the 2023 Data Protection Policy should be taken more seriously. Customers who trust the brand tend to recommend it to friends, make repeat purchases, and become promoters of the company on social media.
This bond of trust between brands and users is undoubtedly the trend (and must-have) for next year. (Good) Content Still Matters According to research from Google, 87% of content viewers believe that good content is personal and relevant. In other words, good content can deliver the content that users really want quickly and with high quality, bringing a good experience to the public. So, these days, producing regular content without a clear strategy is no longer enough.