The basic rental of mobile phone number contacts as part of sending advertising SMS is an increasingly used practice. Many professionals, regardless of the size of their companies, use it to promote their activities. But how to use it? And for what return? What are the main objectives of a contact base rental? The two main objectives that we can achieve are: • Obtain new customers who do not know you and select according to specific criteria • Enrich your number base with qualified recipients and compensate for your lack of numbers How to choose the numbers to rent for your SMS campaign? To succeed in your campaign when renting a database of numbers, you need to reach your target prospects.
For this, many criteria are available in order to select a panel of chile phone number data recipients likely to be interested in your products / services. The available criteria are as follows: • Age and gender of your targets (example: man between 18 and 25 years old) • Postal codes or department of the place of residence (example: 75009; 75008; Seine et Marne) • Choice of Social Professional Category (CSP + / CSP -) Some examples of SMS targeting: For a hairdresser: • Women aged 35 and 45 • Postal codes around the salon • CSP + For a sports club: •
Men/Women between 20 and 35 years old • Postal codes around the club • CSP – / CSP + To request an SMS database: see our SMS rental page To learn more about renting: read our FAQ – Basic number rental What are the rules to follow for a campaign with rented numbers? Rules to follow when sending: – Write a short and punchy message : SMS messages have a 95% reading rate, however, it is necessary to create punchy content to convince your recipients – Offer a promotion : integrating a promotion or special offer is recommended to improve the impact of the message. Making the promotion available upon presentation of the SMS allows you to have feedback on the operation.
Simple and useful tip to know the return on the operation! (Find our article on which we have listed the ideas for SMS campaigns) – Integration of the stop SMS : this is one of the legal obligations requested for all advertising SMS sent – Choose the right time: depending on the time or day of your campaign, the results can be very different (see our article on the best times to run a marketing campaign) Do you still have questions about this type of campaign? Contact us to discuss it and find the solution that suits you. Our API will allow you to directly integrate our services into your website or the software you use!