In the Campaign Wizard
Posted: Sun Jan 19, 2025 4:29 am
How negative keywords work for different display locations: In Yandex search . The user enters a query in the search bar. If this query contains a negative word that the advertiser has previously added to the settings, the system will not show the ad.
In YAN . The algorithm does not show an ad on inappropriate sites. Except for those situations when the ad is relevant to the user's interests. That is, if a negative keyword is specified in the campaign settings that excludes a site from placements, the Yandex algorithm can still show an ad on it if it considers that this site matches the visitor's interests and he can perform the target action with a high probability.
Shopping ads : Negative keywords do not affect their display in the Advertising Network.
To clarify keywords and negative phrases in Yandex search, special symbols and operators are used: quotation marks, "+", "!" and others. You will find a full overview and usage scenarios in this article .
In Yandex TOP for 2 weeks for free. No prepayment required.
No black schemes, we work with PBN links, czech republic phone number material which provide explosive growth of positions even for complex queries.
Leave a request with the website address.
We will connect and set up promotion.
After 2 weeks, evaluate the results and decide whether you want to continue working.
More details about the conditions are here .
Connect now - and in 2 weeks you will see an increase in sales from search using PromoPult Max technology.
Top in 2 weeks
Advertising. How to set negative keywords in Yandex Direct account
In the Campaign Wizard, you cannot select keywords and negative keywords for which your ad will be shown. Here, in all types of campaigns, the selection of words is done automatically.
In YAN . The algorithm does not show an ad on inappropriate sites. Except for those situations when the ad is relevant to the user's interests. That is, if a negative keyword is specified in the campaign settings that excludes a site from placements, the Yandex algorithm can still show an ad on it if it considers that this site matches the visitor's interests and he can perform the target action with a high probability.
Shopping ads : Negative keywords do not affect their display in the Advertising Network.
To clarify keywords and negative phrases in Yandex search, special symbols and operators are used: quotation marks, "+", "!" and others. You will find a full overview and usage scenarios in this article .
In Yandex TOP for 2 weeks for free. No prepayment required.
No black schemes, we work with PBN links, czech republic phone number material which provide explosive growth of positions even for complex queries.
Leave a request with the website address.
We will connect and set up promotion.
After 2 weeks, evaluate the results and decide whether you want to continue working.
More details about the conditions are here .
Connect now - and in 2 weeks you will see an increase in sales from search using PromoPult Max technology.
Top in 2 weeks
Advertising. How to set negative keywords in Yandex Direct account
In the Campaign Wizard, you cannot select keywords and negative keywords for which your ad will be shown. Here, in all types of campaigns, the selection of words is done automatically.