Screencap of HubSpot’s blog editorial calendar template.

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Familiarity can be a deciding factor, especially if you’re starting from scratch and need to get a new team onboarded and trained on a new tool.

Although most of these tools have free versions, budget will also be a consideration if you need a paid version to meet your needs.

1. HubSpot Editorial Calendar Template
Platforms: Google Sheets, Excel

Free Download

The interactive HubSpot Editorial Calendar Template cayman islands phone number material was built for writers and content strategists to outline their posting strategy.

Included are prompts for the content's title, meta description, URL, CTA, and more. This template is completely free and can be used on both Google Sheets and Excel.

If you’re building your first editorial calendar, our template is a great place to start since it uses familiar tools like Google Sheets and Excel, which also makes it easy to customize without a big learning curve. (Plus, you’ve probably already got access to one or both of two platforms, so no budget needed.)

We’ve filled in a few rows for guidance, but unlike some platforms’ templates, you won’t have to clear a ton of data to start customizing. Our template is also just a calendar — not a workflow — which may be simpler if you’re a solopreneur or if you have stakeholders who simply need a high-level view of your calendar.

2. HubSpot’s Social Media Calendar Template
Platforms: Google Sheets, Excel
Screencap of HubSpot’s social media calendar template.