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You can also emphasize certain parts of your online annual report with video, such as special projects. You can choose to work with (existing) film material, but always choose projects where there is a lot to see. If you want to show an abstract product process, you are better off choosing animation.
The World Wildlife Fund is an organization par excellence that carries out projects that appeal to the imagination. They therefore regularly use video in their 2011-2012 annual report, such as this project video about polar bear patrols.
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Go crazy: use Instagram
The Calgary Zoo created a very special and daring annual report: sri lanka mobile phone number list published entirely on Instagram. This was just before Instagram introduced the video function in July, which allows you to share videos of up to 15 seconds. This annual report only contains photos, but now it is also possible to add short videos. If you post interesting and relevant content on Instagram, people will be more likely to share it and your annual report will have a greater reach. Moreover, the costs of such an Instagram annual report are low. It is wise to have professionals think about the concept and content of the videos, so that your message comes across well and the photos and videos are striking, special and therefore relevant enough to share.