Digital Booster School: training for marketers from the new school
Posted: Sun Jan 19, 2025 4:58 am
By Alberto Gonzalez
Marketing4eCommerce Editor
SIf you are one of those who learned about marketing with Kotler's 4 P's, or later with inbound marketing, you should know that there is a new methodology that has arrived to revolutionize everything you know about online advertising and online growth.
The Digital Booster School has launched its 1st Digital Booster Promotion to train professionals in the boost marketing methodology or amplification marketing with the aim of developing the new generation of marketers.
Sign up now!
The AIDA model under scrutiny
You've probably heard of the AIDA model (Attention czech republic business email database Interest, Desire, Action) created by Elias St. Elmo Lewis in 1898, a classic in the world of marketing and sales that is still relevant today.
However, capturing the attention of consumers is becoming increasingly difficult in a society where content is abundant and immediately available, and this makes the effectiveness of the AIDA model increasingly questionable.
If we add to all this the fact that consumers are constantly bombarded by advertising, it is clear that new strategies are needed to connect with potential customers. This is why many of the classic digital marketing strategies have stopped showing results .
Marketing4eCommerce Editor
SIf you are one of those who learned about marketing with Kotler's 4 P's, or later with inbound marketing, you should know that there is a new methodology that has arrived to revolutionize everything you know about online advertising and online growth.
The Digital Booster School has launched its 1st Digital Booster Promotion to train professionals in the boost marketing methodology or amplification marketing with the aim of developing the new generation of marketers.
Sign up now!
The AIDA model under scrutiny
You've probably heard of the AIDA model (Attention czech republic business email database Interest, Desire, Action) created by Elias St. Elmo Lewis in 1898, a classic in the world of marketing and sales that is still relevant today.
However, capturing the attention of consumers is becoming increasingly difficult in a society where content is abundant and immediately available, and this makes the effectiveness of the AIDA model increasingly questionable.
If we add to all this the fact that consumers are constantly bombarded by advertising, it is clear that new strategies are needed to connect with potential customers. This is why many of the classic digital marketing strategies have stopped showing results .