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Bappy32
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Joined: Thu Jan 02, 2025 6:48 am

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Post by Bappy32 »

If you are going to start with LinkedIn marketing, a good content strategy is a must. Good content ensures better online findability and can inspire the target group to follow your company on LinkedIn and research your products. In this article I will discuss a number of points of attention for placing updates on the company page.

Structure
Often companies already have quite a bit of content on the shelf. It is important to get an overview before you start. A content calendar is a useful tool for collecting (existing) content.

It is wise to create a content calendar for a (current) year. Include all the different communication tools of the organization, such as newsletters, press releases, events, trade fairs and other social media. Put yourself in the role of editor-in-chief and appoint 'editors' who will help you collect and create content.


With the content calendar you can create synergy between all switzerland mobile phone number list (online) media that you use. Moreover, you can keep track of what works, and especially what does not work. In time, the effects will become visible and you may find that there is more involvement with a message on specific days or times, or that certain target groups respond better to a certain type of content.

Type content
Realize that content is more than a (blog) article on your website. There are different types of content. For LinkedIn, you can think of:

Blog or news article in corporate media;
Publications (press releases, annual report, research reports, white papers, articles by or about the company or employee in external media, books);
Trade or industry related news from third parties;
Product information (brochures, product page on the website, product page on LinkedIn);
An events calendar (activities of the company and its employees);
Offers;
Newsletter or announcement (LinkedIn Groups).
Also check out this article with tips for interesting content on social media. If you know how to translate this to the mindset of LinkedIn users, you can benefit from this. In addition, there are a number of other points of interest to take into account.
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