Dynamic Product Ads
Posted: Sun Jan 19, 2025 5:35 am
Another of TikTok's silver-tinted additions is dynamic ads, which allow users to be retargeted based on the interactions they have had with the advertiser's website or app.
Promo Tiles and Showcase Tiles
Finally, the last two additions in this series of updates are the most similar to the model used by TikTok's parent company in China, Douyin. Thus, Promo Tiles will allow advertisers to incorporate promotional alerts (for example in campaigns such as Black Friday), as well as personalized sales, to their ads in the TikTok feed.
On the other hand, with Showcase Tiles, content creators el salvador business email database will be able to include several purchase links and featured products in a single video ad. These will be displayed as a thumbnail of the product, redirecting the user to the seller's website.
Image: Social Media Today
Updates for further growth
According to the leaked information about these updates, TikTok claims that at least 47% of its users have made purchases of products viewed on its platform . Thus, with the new updates, we would expect an increase in this percentage, by presenting the purchase interactions directly in the application.
Promo Tiles and Showcase Tiles
Finally, the last two additions in this series of updates are the most similar to the model used by TikTok's parent company in China, Douyin. Thus, Promo Tiles will allow advertisers to incorporate promotional alerts (for example in campaigns such as Black Friday), as well as personalized sales, to their ads in the TikTok feed.
On the other hand, with Showcase Tiles, content creators el salvador business email database will be able to include several purchase links and featured products in a single video ad. These will be displayed as a thumbnail of the product, redirecting the user to the seller's website.
Image: Social Media Today
Updates for further growth
According to the leaked information about these updates, TikTok claims that at least 47% of its users have made purchases of products viewed on its platform . Thus, with the new updates, we would expect an increase in this percentage, by presenting the purchase interactions directly in the application.