Legible across multiple devices and screen sizes
Posted: Sun Jan 19, 2025 5:50 am
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Select a typography that’s easy to read and skim.
Be mindful of auto-translation.
Choose a color scheme that suits your brand.
Use white space to break up text and other elements.
Use texture to add personality and depth.
Add images to engage and inform readers.
Simplify your navigation.
Make your CTAs stand out.
Optimize for mobile.
Limit the options presented to users.
Prioritize functionality over aesthetics.
Choose the content your users understand.
1. Select a typography that’s easy to read and skim.
Typography refers to how letters and characters (type) are dominican republic phone number material arranged and presented on the page. Since website typography affects not only how we read but how we feel about text on a web page, it’s important to pick carefully.
Ideally, you want a typeface that is:
Easy to read
Easy to skim
Accessible to all users
You also want it to match the look and feel of your brand.
For example, the luxury fashion brand Burberry refreshed its logo for the first time in 20 years in 2018. It replaced the old serif typeface with a bold, all-caps, sans serif typeface and dropped the knight emblem.
The result was a simpler and more modern-looking logo that’s easier to read on any screen — and that reflects changes in the company to become more transparent and appeal to a younger generation.
Burberry’s logo from 2018
Image Source
Select a typography that’s easy to read and skim.
Be mindful of auto-translation.
Choose a color scheme that suits your brand.
Use white space to break up text and other elements.
Use texture to add personality and depth.
Add images to engage and inform readers.
Simplify your navigation.
Make your CTAs stand out.
Optimize for mobile.
Limit the options presented to users.
Prioritize functionality over aesthetics.
Choose the content your users understand.
1. Select a typography that’s easy to read and skim.
Typography refers to how letters and characters (type) are dominican republic phone number material arranged and presented on the page. Since website typography affects not only how we read but how we feel about text on a web page, it’s important to pick carefully.
Ideally, you want a typeface that is:
Easy to read
Easy to skim
Accessible to all users
You also want it to match the look and feel of your brand.
For example, the luxury fashion brand Burberry refreshed its logo for the first time in 20 years in 2018. It replaced the old serif typeface with a bold, all-caps, sans serif typeface and dropped the knight emblem.
The result was a simpler and more modern-looking logo that’s easier to read on any screen — and that reflects changes in the company to become more transparent and appeal to a younger generation.
Burberry’s logo from 2018
Image Source