What are some ways you can personalize your marketing?
Posted: Sun Jan 19, 2025 5:59 am
Create better customer experiences with personalization.
As more and more marketers are realizing, loyalty also really comes back to creating a great customer experience. In fact, according to Adobe, 86% of consumers will pay more for a superior customer experience.
We marketers need to dig deeper into what our buyers are looking for from our offering and their interactions with us. What would make being your customer easier or more enjoyable?
Personalization can be key to this.
Zendesk found that 70% of customers expect anyone they interact with at a business to have the full context of their previous engagement and actions.
And, in our survey, 86% of marketers admitted a personalized ecuador phone number material experience increases sales moderately or significantly.
Address your buyer by name in all interactions, including email, website, phone calls, and in-person meetings.
Make recommendations based on their specific needs, concerns, demographics, or past behavior.
Have team members respond personally to all social media engagements. While AI can be very helpful with personalization, this is one use case where it can come off as robotic.
But these are just a few ideas. Don’t be afraid to ask your customers what they want and need. Ask for feedback after interactions or purchases. Good or bad, the insights can only help you improve.
Additionally, create opportunities for your customers to interact with each other.
You might create a Facebook or Slack group so your customers can engage with each other, share industry best practices, and get ideas or suggestions to help them work through their business challenges.
Back in 2019, HubSpot’s Social team created a Facebook group and has since leveraged it to foster a stronger sense of community among its members.
As more and more marketers are realizing, loyalty also really comes back to creating a great customer experience. In fact, according to Adobe, 86% of consumers will pay more for a superior customer experience.
We marketers need to dig deeper into what our buyers are looking for from our offering and their interactions with us. What would make being your customer easier or more enjoyable?
Personalization can be key to this.
Zendesk found that 70% of customers expect anyone they interact with at a business to have the full context of their previous engagement and actions.
And, in our survey, 86% of marketers admitted a personalized ecuador phone number material experience increases sales moderately or significantly.
Address your buyer by name in all interactions, including email, website, phone calls, and in-person meetings.
Make recommendations based on their specific needs, concerns, demographics, or past behavior.
Have team members respond personally to all social media engagements. While AI can be very helpful with personalization, this is one use case where it can come off as robotic.
But these are just a few ideas. Don’t be afraid to ask your customers what they want and need. Ask for feedback after interactions or purchases. Good or bad, the insights can only help you improve.
Additionally, create opportunities for your customers to interact with each other.
You might create a Facebook or Slack group so your customers can engage with each other, share industry best practices, and get ideas or suggestions to help them work through their business challenges.
Back in 2019, HubSpot’s Social team created a Facebook group and has since leveraged it to foster a stronger sense of community among its members.