The authenticity of tone of voice in the branding process
Posted: Sun Jan 19, 2025 6:06 am
Home > Branding > The authenticity of tone of voice in the branding process
What happens when you close your eyes and think of a brand? Does a sound come to mind? Few branding projects factor sonic identity into their strategy. However, with voice assistants, podcasts, and apps booming, we need to think about how we want our brand to sound or speak.
tone of voice
They say that a picture is worth more than many words, but a word list of haiti consumer email can be said in a thousand ways and each of them conveys a different meaning and emotion. The intensity, the volume, the speed, the frequency, the tone... all variables that lead the word to cover different meanings. That said, we can reflect on the use of tone of voice in branding. Little has been said about the need to think about what the sound identity of a brand should be, in those environments where audio plays a leading role.
Times change, as do needs. From a creative and branding perspective, the time when brands had control over identity manuals, Pantones or anything else is over. Today everything is more fluid and brands must adapt to this change. The next frontier will be their tone of voice.
What happens when you close your eyes and think of a brand? Does a sound come to mind? Few branding projects factor sonic identity into their strategy. However, with voice assistants, podcasts, and apps booming, we need to think about how we want our brand to sound or speak.
tone of voice
They say that a picture is worth more than many words, but a word list of haiti consumer email can be said in a thousand ways and each of them conveys a different meaning and emotion. The intensity, the volume, the speed, the frequency, the tone... all variables that lead the word to cover different meanings. That said, we can reflect on the use of tone of voice in branding. Little has been said about the need to think about what the sound identity of a brand should be, in those environments where audio plays a leading role.
Times change, as do needs. From a creative and branding perspective, the time when brands had control over identity manuals, Pantones or anything else is over. Today everything is more fluid and brands must adapt to this change. The next frontier will be their tone of voice.