Google Analytics (GA) Acquisition Metrics
Posted: Sun Jan 19, 2025 6:10 am
It shows whether the objectives defined for account access and product sales are being achieved. It also relates to your revenue goals.
If you have an online store, using Google Analytics (GA) becomes even more important, as it has specific functions . They can help you understand key points of your business, such as:
sales made;
rate of products sold;
overall store performance and others.
In other words, using GA can make your store more ghana phone number resource money and stay healthy . The opposite is also true: failing to use these features can cost you dearly.
The reports generated are based on grouped data. They focus mainly on acquisition, behavior and conversion . This way, it is possible to know:
how the site gains users;
most valued pages that receive the most engagement ;
how effective the website is in getting visitors to take a certain action.
To track a website, you need to create an account on the Google Analytics (GA) page and add a small snippet of JavaScript code to the website pages.
Here, we will list the main metrics used by most companies, according to acquisition and behavior categories.
Conversion depends on what you define as expected. It could be the completion of a purchase or the click of a certain button. Check it out!
Google Analytics (GA) Acquisition Metrics
They show how the website is attracting new visitors . If there is a problem with this item, the entire strategy needs to be reviewed. The main metrics are:
Visits
This metric refers to the number of visitors to your website. It also shows the total number of times the site was accessed , as well as separating the people who visited it only once from those who returned on other occasions.
Additionally, you can see which pages were most visited by users.
Here, it is important to differentiate between visitors, sessions and hits . The first term refers to the person who accesses your website . They may access it just once or do so several times, through different devices.
Hits occur every time a visitor interacts with the website, that is, accesses a page with the tracking code installed . It provides some information, including:
IP;
date and time of occurrence;
browser version;
URL and page name.
A user can generate multiple hits , every time a page is accessed and even while browsing. They lead to a set of data, which is collected on Google servers and creates a session.
This, in turn, consists of a set of hits . As soon as the first one appears, a session begins and only ends when one of the following conditions occurs:
the visitor remains 30 minutes without interacting;
the time is past midnight;
the user clicks on a UTM, that is, a parameterized URL;
the person navigates between several subdomains on the same website.
It is worth noting that if a visitor accesses a page but does not update it or activate an event, the hit will no longer be generated. Since no information was sent, the user's time spent on the page is not measured by GA and, after 30 minutes, the tool will understand that a bounce has occurred .
New sessions
Measures the percentage of first-time visitors . This metric is worth measuring when something is being done. For example, if you launched a campaign, it is important to know the result to see if the ad had an effect.
On the other hand, when the index is consistently high, it is worrying. It means that you attract a lot of visitors, but you don't retain them. In other words, loyalty is far from existing.
Source traffic
The purpose of source traffic is to find out where your visitors came from . This allows you to know which channels are the most advantageous and which are worth exploring to increase the number of users.
For example, if you discover that your visitors are coming from a search engine, you can learn two important lessons:
for more people to find you, it is necessary to invest heavily in SEO ;
You need to review your social media marketing strategy to find out how to improve your traffic results from them.
If you have an online store, using Google Analytics (GA) becomes even more important, as it has specific functions . They can help you understand key points of your business, such as:
sales made;
rate of products sold;
overall store performance and others.
In other words, using GA can make your store more ghana phone number resource money and stay healthy . The opposite is also true: failing to use these features can cost you dearly.
The reports generated are based on grouped data. They focus mainly on acquisition, behavior and conversion . This way, it is possible to know:
how the site gains users;
most valued pages that receive the most engagement ;
how effective the website is in getting visitors to take a certain action.
To track a website, you need to create an account on the Google Analytics (GA) page and add a small snippet of JavaScript code to the website pages.
Here, we will list the main metrics used by most companies, according to acquisition and behavior categories.
Conversion depends on what you define as expected. It could be the completion of a purchase or the click of a certain button. Check it out!
Google Analytics (GA) Acquisition Metrics
They show how the website is attracting new visitors . If there is a problem with this item, the entire strategy needs to be reviewed. The main metrics are:
Visits
This metric refers to the number of visitors to your website. It also shows the total number of times the site was accessed , as well as separating the people who visited it only once from those who returned on other occasions.
Additionally, you can see which pages were most visited by users.
Here, it is important to differentiate between visitors, sessions and hits . The first term refers to the person who accesses your website . They may access it just once or do so several times, through different devices.
Hits occur every time a visitor interacts with the website, that is, accesses a page with the tracking code installed . It provides some information, including:
IP;
date and time of occurrence;
browser version;
URL and page name.
A user can generate multiple hits , every time a page is accessed and even while browsing. They lead to a set of data, which is collected on Google servers and creates a session.
This, in turn, consists of a set of hits . As soon as the first one appears, a session begins and only ends when one of the following conditions occurs:
the visitor remains 30 minutes without interacting;
the time is past midnight;
the user clicks on a UTM, that is, a parameterized URL;
the person navigates between several subdomains on the same website.
It is worth noting that if a visitor accesses a page but does not update it or activate an event, the hit will no longer be generated. Since no information was sent, the user's time spent on the page is not measured by GA and, after 30 minutes, the tool will understand that a bounce has occurred .
New sessions
Measures the percentage of first-time visitors . This metric is worth measuring when something is being done. For example, if you launched a campaign, it is important to know the result to see if the ad had an effect.
On the other hand, when the index is consistently high, it is worrying. It means that you attract a lot of visitors, but you don't retain them. In other words, loyalty is far from existing.
Source traffic
The purpose of source traffic is to find out where your visitors came from . This allows you to know which channels are the most advantageous and which are worth exploring to increase the number of users.
For example, if you discover that your visitors are coming from a search engine, you can learn two important lessons:
for more people to find you, it is necessary to invest heavily in SEO ;
You need to review your social media marketing strategy to find out how to improve your traffic results from them.