It's hard to look at yourself as a brand

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Evgeniya Ostroumova emphasizes that no one ever understands what exactly they want. On the one hand, a person needs to be recognized by their avatar when they meet them somewhere in person. At the same time, a profile photo (social networks, resume, photo for an article, photo of a conference website) should be similar to how a person wants to look in public, in what image they want to appear there. It is good if the person themselves and their fictional image coincide.

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Eugenia
Ostroumova
photographer
"My job as a photographer is to get the maximum technical specifications switzerland whatsapp number list from the client. Where will the photos go? In what size will they be used most often? What information should the photos convey to the people who view them? Who is the potential audience anyway? And what does the client do? What do they work with?<p>
All the answers to these questions are drawn with difficulty and barely. And from them we already choose the location for the shoot, think whether we need a make-up artist, what equipment we need and what to do in general and how. The technical aspects are important to me - how the photos will be cropped later, where they can go. To understand what background to shoot a person against, with what resolution and with what light"</p>

Working with positioning
Ivan Drobyshev notes that creating a personal brand is such a profound task that it is unreasonable and simply expensive to do it with the help of one agency or consultant. They can help you and suggest image details, give you ideas, but the image grows only from within. You understand in what area you are developing, what you can do, what you can’t, your shortcomings and advantages — this is what a personal brand is based on.

Ivan Drobyshev
founder of Grechka Communications agency
"We do not offer personal branding in the classic sense, but rather work with personal positioning. We receive orders in two areas: help with managing social networks and personal author's columns. <p>In the first option, we provide a selection of news on special topics, collect the client's comments, select illustrations and publish posts on his behalf. But without the involvement of the speaker himself, nothing will work, the necessary live photos, the speaker's thoughts and a personal attitude. Author's columns are a classic way to promote an expert. </p><p>If you are moving up a level, you need to share your knowledge, we help describe it correctly and find the right publication for joint work.
We work with IT and technology clients, so our personal brand clients are mainly heads of technology companies and investors"</p>