Choose the best marketing metrics for your company's performance easily
Posted: Sun Jan 19, 2025 6:24 am
Why is this KPI important?
No recipients clicked? Your content isn't interesting enough or your call to action isn't relevant enough.
80% of recipients clicked? Don't change a thing, you have the secret to email marketing success, congratulations!
22. The rate at which an email is sorted into a folder
Much like a favorite URL in a web browser, the email recipient can place your kuwait whatsapp shopping data message in a specific folder.
Why is this KPI important?
This is an interesting fact: a message filed in an archive means that the recipient attaches importance to your email;
you can detect the email campaigns or newsletters that most interest your audience;
Also, a Lead who has archived one of your emails in a folder means that they are a potential customer who is moving forward in the conversion funnel: don't lose track of them!
23. The forwarding rate
This indicator specifies how many times the email has been transferred.
Why is this KPI important?
If the transfer rate is high, it's because your email has generated a lot of interest, so strong that it generates word of mouth!
Otherwise, investigate the reason why your recipients do not want to share your emails.
24. The suppression rate
This rate expresses the number of recipients who deleted the message without opening it. It's a hard blow to your marketing campaign .
Why is this KPI important?
If your deletion rate is high or increasing regularly, it's very likely that you are sending uninteresting messages to your contacts.
Maybe you send messages too often? Study your mailing list! Rethink the content! Propose new offers!
25. The casualty rate
This rate expresses the proportion of contacts who unsubscribe from your list. These contacts no longer wish to receive emails.
Why is this KPI important?
Don't panic: it's quite possible that many of your contacts are not potential buyers. In this case, it's a positive sign because it improves the quality of the list, and therefore the deliverability of emails sent to this segmented database.
No recipients clicked? Your content isn't interesting enough or your call to action isn't relevant enough.
80% of recipients clicked? Don't change a thing, you have the secret to email marketing success, congratulations!
22. The rate at which an email is sorted into a folder
Much like a favorite URL in a web browser, the email recipient can place your kuwait whatsapp shopping data message in a specific folder.
Why is this KPI important?
This is an interesting fact: a message filed in an archive means that the recipient attaches importance to your email;
you can detect the email campaigns or newsletters that most interest your audience;
Also, a Lead who has archived one of your emails in a folder means that they are a potential customer who is moving forward in the conversion funnel: don't lose track of them!
23. The forwarding rate
This indicator specifies how many times the email has been transferred.
Why is this KPI important?
If the transfer rate is high, it's because your email has generated a lot of interest, so strong that it generates word of mouth!
Otherwise, investigate the reason why your recipients do not want to share your emails.
24. The suppression rate
This rate expresses the number of recipients who deleted the message without opening it. It's a hard blow to your marketing campaign .
Why is this KPI important?
If your deletion rate is high or increasing regularly, it's very likely that you are sending uninteresting messages to your contacts.
Maybe you send messages too often? Study your mailing list! Rethink the content! Propose new offers!
25. The casualty rate
This rate expresses the proportion of contacts who unsubscribe from your list. These contacts no longer wish to receive emails.
Why is this KPI important?
Don't panic: it's quite possible that many of your contacts are not potential buyers. In this case, it's a positive sign because it improves the quality of the list, and therefore the deliverability of emails sent to this segmented database.