Is this keyword relevant to my business?
Posted: Sun Jan 19, 2025 6:30 am
For example, if a website ranks #1 for a certain keyword and gets 1,000 impressions per month, does that mean the search volume for that keyword is 1,000 queries per month? No, it doesn't, Mueller answers, explaining the difference between the two metrics:
“It’s the impressions your site gets in search. It’s not necessarily all the impressions your users will see. It’s not search volume. After all, all tools estimate and simplify search volume, so the numbers you see in search volume tools are always going to be inaccurate.” Mueller dismisses the idea that the number of impressions listed in Search Console can be used to determine monthly search volume:
“(…) Just because you’re #1 in some cases sweden email list doesn’t mean you’re going to show up every time.” One reason is personalization and the fact that search results aren’t the same for all users. The layout of the search results page can also affect how many impressions organic links get.
Final recommendation
Here are some questions to consider when choosing:
Will it support sales on my website?
Will I be able to compete with the sites that rank high for this keyword?
What do I need to do to rank for the selected keyword?
Never choose keywords based solely on their search volume. A common beginner mistake is to ignore keywords with low search volume. However, they are just as useful as their more popular counterparts. And often, they are even more useful because they are more specific and tend to have high business value.
“It’s the impressions your site gets in search. It’s not necessarily all the impressions your users will see. It’s not search volume. After all, all tools estimate and simplify search volume, so the numbers you see in search volume tools are always going to be inaccurate.” Mueller dismisses the idea that the number of impressions listed in Search Console can be used to determine monthly search volume:
“(…) Just because you’re #1 in some cases sweden email list doesn’t mean you’re going to show up every time.” One reason is personalization and the fact that search results aren’t the same for all users. The layout of the search results page can also affect how many impressions organic links get.
Final recommendation
Here are some questions to consider when choosing:
Will it support sales on my website?
Will I be able to compete with the sites that rank high for this keyword?
What do I need to do to rank for the selected keyword?
Never choose keywords based solely on their search volume. A common beginner mistake is to ignore keywords with low search volume. However, they are just as useful as their more popular counterparts. And often, they are even more useful because they are more specific and tend to have high business value.