The first of the round tables of the day. In it we had Sora Sans, CEO of Bulevip; David Eguizábal, co-founder and head of operations at Idoneo; and Carlo Farucci, Head of Marketing and Digital Fundraising at Educo ONG, who spoke to us about the effort to overcome the last click model, what changes it represents in the marketing approach to acquisition or loyalty, as well as tools and models that they have tested.
“It is possible to do good attribution with few germany business email database resources ,” Sora stressed. “At BuleVIP we are committed to having clear concepts, starting with what the length of the customer journey is.
Sometimes we focus a lot on conversion, but we forget about the life of the entire customer, so we thought… what if we work on attribution with an invention, which we have called Order N? It is a dimension that measures whether it is the first, second or fifth order of a customer. We have invested in talent, hiring two mathematicians and