Ok. So what is the best way to get backlinks: hire an agency or build an in-house team?
Posted: Sun Jan 19, 2025 6:37 am
When answering this question, most experts agreed that it all depends on the niche, objectives and available resources. This is what Lucía Rico pointed out:
“The best way is the one that fits the company’s needs and budget. Personally, I am not a fan of link exchanges , and growing an internal team is not always possible in the short term. If you can hire an external specialist, that’s even better. Another option would be to analyze the competition’s backlinks with SEO tools like Seranking (which is what I currently use) and try to place links in those places.”
Many experts said they prefer the combination of all three and believe it helps them achieve the best possible results. As Minerva Sanchez suggests, sometimes relying on a third party can help you get a better match:
“Sometimes, precisely because you are working on ghana business email database a large project, it is more difficult for you to access a media outlet without them trying to offer you a link within a package of actions that you may not need. In these cases, it is almost essential to have an intermediary to help you manage that link. In this sense, we have tried all the solutions (and combined them) and there is no unique formula to apply. Everything depends on the needs at any given time.”
At the same time, some experts pointed out that in highly competitive markets it is better to create an internal team to gain more control over the links.
Marya Kazakova believes that if a product or service is complex, requiring lengthy onboarding and a certain way of positioning, it is much easier to work with your own team. In that case, people will be committed to the business and develop deep knowledge of the niche. This is a treasure trove in terms of value for pursuing link building goals.
“The best way is the one that fits the company’s needs and budget. Personally, I am not a fan of link exchanges , and growing an internal team is not always possible in the short term. If you can hire an external specialist, that’s even better. Another option would be to analyze the competition’s backlinks with SEO tools like Seranking (which is what I currently use) and try to place links in those places.”
Many experts said they prefer the combination of all three and believe it helps them achieve the best possible results. As Minerva Sanchez suggests, sometimes relying on a third party can help you get a better match:
“Sometimes, precisely because you are working on ghana business email database a large project, it is more difficult for you to access a media outlet without them trying to offer you a link within a package of actions that you may not need. In these cases, it is almost essential to have an intermediary to help you manage that link. In this sense, we have tried all the solutions (and combined them) and there is no unique formula to apply. Everything depends on the needs at any given time.”
At the same time, some experts pointed out that in highly competitive markets it is better to create an internal team to gain more control over the links.
Marya Kazakova believes that if a product or service is complex, requiring lengthy onboarding and a certain way of positioning, it is much easier to work with your own team. In that case, people will be committed to the business and develop deep knowledge of the niche. This is a treasure trove in terms of value for pursuing link building goals.