Click-through rate (CTR)
Posted: Sun Jan 19, 2025 6:43 am
The click-through rate analyzes the calls, targeting, and keywords used. It also identifies the percentage of clicks that the ad received compared to the number of times it was displayed.
It is also possible to evaluate the percentage of the rate, considering the display time, which makes it possible to optimize an ad targeted at a specific audience.
Cost per 1,000 impressions (CPM)
For every thousand impressions of your ad, what is the cost honduras phone number resource to your company? Each impression corresponds to one of the times the ad was shown, with or without user interaction.
The calculation is then done using the formula total ad cost divided by total impressions times a thousand .
Cost Per Lead (CPL)
We already know that a Lead is a visitor who has shown some interest in the brand, but has not yet decided to make a purchase . The cost per lead aims to determine the value of each of these leads in the hope that they will convert and become a customer.
The calculation is based on the total value of the campaign divided by the number of converted leads . Therefore, the lower the value, the more likely it is that the campaigns and ads are being effective.
Cost per acquisition (CPA)
As the name suggests, this is the metric responsible for understanding how much the company is investing in sales conversion . Therefore, investing in expensive campaigns or carrying out new campaigns to guarantee the qualification of leads will increase the cost per acquisition , which may not be a benefit for the company's budget.
The ideal, then, is to effectively work on a campaign in an attempt to attract the attention of a large number of visitors. In other words, this means offering relevant content in the hope that they will become well-nurtured leads and decide to purchase your company's products.
The calculation is determined by the total investment divided by the number of conversions.
It is also possible to evaluate the percentage of the rate, considering the display time, which makes it possible to optimize an ad targeted at a specific audience.
Cost per 1,000 impressions (CPM)
For every thousand impressions of your ad, what is the cost honduras phone number resource to your company? Each impression corresponds to one of the times the ad was shown, with or without user interaction.
The calculation is then done using the formula total ad cost divided by total impressions times a thousand .
Cost Per Lead (CPL)
We already know that a Lead is a visitor who has shown some interest in the brand, but has not yet decided to make a purchase . The cost per lead aims to determine the value of each of these leads in the hope that they will convert and become a customer.
The calculation is based on the total value of the campaign divided by the number of converted leads . Therefore, the lower the value, the more likely it is that the campaigns and ads are being effective.
Cost per acquisition (CPA)
As the name suggests, this is the metric responsible for understanding how much the company is investing in sales conversion . Therefore, investing in expensive campaigns or carrying out new campaigns to guarantee the qualification of leads will increase the cost per acquisition , which may not be a benefit for the company's budget.
The ideal, then, is to effectively work on a campaign in an attempt to attract the attention of a large number of visitors. In other words, this means offering relevant content in the hope that they will become well-nurtured leads and decide to purchase your company's products.
The calculation is determined by the total investment divided by the number of conversions.