The project therefore included the following areas:

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We also launched a “double” Paid Media campaign . We published our ads on Google Ads, with the traditional pay-per-click format, and social campaigns, mainly using Facebook.

Finally, we have worked successfully with some influencers that have list of austria consumer email allowed us to acquire new users. The most fruitful of these collaborations has been the one with the Spanish influencer Verdeliss , with more than 897,000 followers who has published posts, videos and photos of Marjal Costa Blanca during her stay.


Inbound Marketing
Paid Media
Marketing Automation
Web Development
What results have we seen so far?
The campaign we just described was a resounding success. Compared to 2016 numbers, we recorded a 128% increase in bookings made in April and a 148% increase in bookings made in May. These increases clearly translated into higher earnings. In April 2017, we recorded a 95% increase in earnings compared to the previous year and a 156% increase in May. The results are even more impressive when you take into account how low the implementation costs were.

The 360° campaigns that derive from the philosophy of Inbound Marketing , as represented in the images, have allowed us to help Marjal to double the number of bookings and earnings . For other companies in the tourism sector, results like this are the demonstration of how campaigns like these are excellent allies in increasing ROI .

What’s next for Marjal? Their efforts now are focused on making processes more efficient to continue to satisfy their guests, reducing investments and continuing to increase ROI through marketing initiatives. Additions they are looking to integrate into their direct-to-consumer strategy include a chatbot on the web platform and additional content that is valuable to users.