Takeaways from Search Marketing Expo Advanced 2014
Posted: Sun Jan 19, 2025 6:56 am
The Search Marketing Expo (SMX) Advanced conference in Seattle, Washington wrapped up last week. A variety of search engine marketing experts including Brad Geddes, Chris Goward, Feras Alhou, Heather Coan and many more uae phone number list shared their unique and valuable insights. We covered the Paid Search sessions and brought back these 5 takeaways for your business.
1. Embrace Mobile
Whether you’re ready or not, mobile is here. You can no longer ignore the valuable traffic and conversions that come from mobile users. It’s important to have mobile optimized sites in order to give users the best possible shopping experience, and a higher chance to convert. Design your web pages to drive users to take the action that you want, whether it’s a sign up or a purchase.
2. Challenge Best Practices
Challenging best practices may seem like going against everything you’ve heard or learned, but there’s truth to it. Yes, many best practices are good to follow as general rules, but don’t assume that what works for some businesses, will work for yours. It’s important to test different hypothesis and strategies before blindly assuming a “best practice” is right for your business. Try different things out, especially when it comes to your landing page designs and calls-to-action. The results may surprise you. This leads to our next take away: testing.
3. Test! Test! Test!
One of the biggest and most important takeaways from this year’s SMX was the topic of testing. Businesses can always improve things and testing should never stop. It’s important not only to continually test and reiterate, but it’s important to form and establish a process for doing so in order to eliminate as many affecting factors as possible. Break your tests down to manageable pieces to make things easier and continually reiterate and improve those different aspects. Remember that factors like seasonality and running promotions that may skew results.
1. Embrace Mobile
Whether you’re ready or not, mobile is here. You can no longer ignore the valuable traffic and conversions that come from mobile users. It’s important to have mobile optimized sites in order to give users the best possible shopping experience, and a higher chance to convert. Design your web pages to drive users to take the action that you want, whether it’s a sign up or a purchase.
2. Challenge Best Practices
Challenging best practices may seem like going against everything you’ve heard or learned, but there’s truth to it. Yes, many best practices are good to follow as general rules, but don’t assume that what works for some businesses, will work for yours. It’s important to test different hypothesis and strategies before blindly assuming a “best practice” is right for your business. Try different things out, especially when it comes to your landing page designs and calls-to-action. The results may surprise you. This leads to our next take away: testing.
3. Test! Test! Test!
One of the biggest and most important takeaways from this year’s SMX was the topic of testing. Businesses can always improve things and testing should never stop. It’s important not only to continually test and reiterate, but it’s important to form and establish a process for doing so in order to eliminate as many affecting factors as possible. Break your tests down to manageable pieces to make things easier and continually reiterate and improve those different aspects. Remember that factors like seasonality and running promotions that may skew results.