The strength of LINE Mini Apps is that you don't need to download them
Posted: Sun Jan 19, 2025 7:01 am
Facilitator Notoya: Next, please tell us about the effectiveness of LINE mini-apps.
Nakamura, iRidge : We at iRidge have been developing apps for many years, but in recent years, we have been receiving more and more consultations from clients about their guadeloupe email address concerns, such as "Even though we create an app, it doesn't get downloaded" and "The number of active users isn't increasing."
As one effective measure to address this issue, we are proposing the LINE Mini App.
The biggest advantage of LINE Mini App is that users can use it easily as there is no need to download it.
You may be wondering, "In that case, doesn't the same apply to websites?" However, in principle, web apps cannot send push notifications.
On the other hand, with the LINE Mini App, you can obtain a LINE ID the moment you start using it, making it possible to send push notifications to the LINE official account that is the counterpart to the LINE Mini App.
From this perspective, I feel that LINE Mini Apps are attracting attention.
What are the benefits of combining a LINE Mini App with an official account?
Facilitator Notoya: The next thing I would like to ask is about the benefits of combining a LINE Mini App with an official account.
iRidge Nakamura: The basic premise is that the LINE Mini App creates a synergistic effect when used in conjunction with a LINE official account.
For example, you can develop membership cards or stamp cards using the LINE Mini App, and then use the data obtained from these to send out push-type information via your official LINE account.
By combining them in this way, you can achieve the same marketing as you would with a native app.
Facilitator Notoya: Please tell us how to use it specifically.
iRidge Nakamura: First, we use an incentive such as a coupon as a hook at the store and have users scan a QR code.
The LINE Mini App will then launch, and once you have completed the authentication process, you will be added as a friend of the official account at the same time as registering the Mini App.
After that, coupons and other information are provided through the mini-app, reactions to the coupons are converted into data, customers are segmented, and information appropriate for each segment is delivered through the official account.
As a result, I think it will create a synergistic effect that is greater than if they were used alone.
Nakamura, iRidge : We at iRidge have been developing apps for many years, but in recent years, we have been receiving more and more consultations from clients about their guadeloupe email address concerns, such as "Even though we create an app, it doesn't get downloaded" and "The number of active users isn't increasing."
As one effective measure to address this issue, we are proposing the LINE Mini App.
The biggest advantage of LINE Mini App is that users can use it easily as there is no need to download it.
You may be wondering, "In that case, doesn't the same apply to websites?" However, in principle, web apps cannot send push notifications.
On the other hand, with the LINE Mini App, you can obtain a LINE ID the moment you start using it, making it possible to send push notifications to the LINE official account that is the counterpart to the LINE Mini App.
From this perspective, I feel that LINE Mini Apps are attracting attention.
What are the benefits of combining a LINE Mini App with an official account?
Facilitator Notoya: The next thing I would like to ask is about the benefits of combining a LINE Mini App with an official account.
iRidge Nakamura: The basic premise is that the LINE Mini App creates a synergistic effect when used in conjunction with a LINE official account.
For example, you can develop membership cards or stamp cards using the LINE Mini App, and then use the data obtained from these to send out push-type information via your official LINE account.
By combining them in this way, you can achieve the same marketing as you would with a native app.
Facilitator Notoya: Please tell us how to use it specifically.
iRidge Nakamura: First, we use an incentive such as a coupon as a hook at the store and have users scan a QR code.
The LINE Mini App will then launch, and once you have completed the authentication process, you will be added as a friend of the official account at the same time as registering the Mini App.
After that, coupons and other information are provided through the mini-app, reactions to the coupons are converted into data, customers are segmented, and information appropriate for each segment is delivered through the official account.
As a result, I think it will create a synergistic effect that is greater than if they were used alone.