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“ People are embracing social platforms not just to connect with each other, but also as eCommerce platforms ,” said Carl Rivera , general manager of Shop Pay in a statement. “ Making Shop Pay available outside of Shopify for the first time means more consumers will be able to use the online payment method. And there’s more to come – we’ll continue to work with Facebook to integrate a range of Shopify services and products into these platforms to make social selling even better.”

Of course, this isn't the first third-party payments option to be integrated into Facebook's payment platforms, as the social network also accepts PayPal, but it's a notable addition as Facebook has hungary business email database been pushing its own payments platform to the max , a revenue stream that's come under increasing criticism as the platform faces privacy changes from Apple that will undoubtedly impact its advertising business.

Working with a third party of Shopify's stature is likely to allow Facebook to generate a juicy new revenue stream, while Shopify does not have exclusivity with Mark Zuckerberg's company since last fall it also partnered with TikTok to boost eCommerce campaigns on the social network.

For now, Shop Pay's integration with Facebook and Instagram will begin in the United States and will gradually expand globally.