#1 Storytelling & big launches create a buzz
Posted: Sun Jan 19, 2025 7:13 am
The phenomenon Daft Punk has already made many a venue burst at the seams with its electronic music. This week, after a long radio silence, new material has finally been released. In this article I want to highlight a completely different quality of 'the robots', namely that of brilliant marketing experts.
These cult heroes – known for hits such as ' Around the World ', ' One More Time ' and ' Harder Better Faster Stronger ' – released their brand new album ' Random Access Memories ' this week. I will not review the album,georgia mobile phone number list because I am far from objective. In this article I want to highlight a completely different quality of 'the robots'. The magic of Daft Punk has led to a strong 'brand' with extreme fans, such as only organizations like Harley Davidson and Lego know. What did they do to achieve this? What follows are 4 marketing tricks that will inspire every marketer.
It was quiet around the French for a while, their last album dated back to 2007 (except for a soundtrack). The collective desire for a new album was therefore great. Daft Punk understood this like no other and gratefully used it in their marketing campaign.
These cult heroes – known for hits such as ' Around the World ', ' One More Time ' and ' Harder Better Faster Stronger ' – released their brand new album ' Random Access Memories ' this week. I will not review the album,georgia mobile phone number list because I am far from objective. In this article I want to highlight a completely different quality of 'the robots'. The magic of Daft Punk has led to a strong 'brand' with extreme fans, such as only organizations like Harley Davidson and Lego know. What did they do to achieve this? What follows are 4 marketing tricks that will inspire every marketer.
It was quiet around the French for a while, their last album dated back to 2007 (except for a soundtrack). The collective desire for a new album was therefore great. Daft Punk understood this like no other and gratefully used it in their marketing campaign.