Here are the steps to follow to set up a winning marketing automation strategy:
Posted: Sun Jan 19, 2025 8:07 am
Companies too often use databases without segmentation or with a poor accuracy: a good marketing automation strategy on the contrary sends targeted, relevant and timely messages . Only in this way can you capture a person's attention and lead them to a purchase.
It works like in a love relationship. On the first date, do you show the list of barbados consumer email best of yourself? Yes, but on the other hand, don't reveal everything either. If you've made an impression, then, start the courtship, continuing to show what you have to "offer". Try to think of marketing automation as a seduction process...
1. Choose the right technology
Depending on your needs, you will have to choose the best software. Start with the database because the rates can vary greatly based on its size. If you are a retailer, also think about how to integrate in-store actions. The two most famous are Hubspot and Pardot.
2. Refresh your database
Your database is your treasure, but it must be made up of interested people. Don't be afraid to delete addresses of people who would never become your customers.
It works like in a love relationship. On the first date, do you show the list of barbados consumer email best of yourself? Yes, but on the other hand, don't reveal everything either. If you've made an impression, then, start the courtship, continuing to show what you have to "offer". Try to think of marketing automation as a seduction process...
1. Choose the right technology
Depending on your needs, you will have to choose the best software. Start with the database because the rates can vary greatly based on its size. If you are a retailer, also think about how to integrate in-store actions. The two most famous are Hubspot and Pardot.
2. Refresh your database
Your database is your treasure, but it must be made up of interested people. Don't be afraid to delete addresses of people who would never become your customers.