Freshness, relevance and safety of content
Posted: Sun Jan 19, 2025 8:13 am
The content of the title tag still matters. Google has a feature called titlematchScore that measures how well a page's title matches a query.
EEAT factors also influence ranking. However, it is unclear what specific influence each element has. What is known for sure is that Google stores information about content authors and evaluates their authority.
Documents from the YMYL (Your Money Your Life) group — medicine, finance, news — are ranked based on the originality of the content. The documentation states that Google has classifiers that generate separate scores for YMYL Health and YMYL News.
Freshness and relevance of information. Google evaluates dates in signatures, URLs, and on-page content.
What other important information is contained in the documents?
Google has a set of features called "Twiddlers" - these are panama phone number material re-ranking options that change the document's ranking in search results. The reasons for pessimization may be as follows:
Mismatch between the link and the content of the page it leads to.
Search engine results signals indicate user dissatisfaction.
Low quality product review.
Location relevance - Google tries to rank sites that match the user's geolocation at the top.
The domain name exactly matches the search query (e.g. top-sneakers-ever.com).
Inappropriate content (e.g. pornography).
Google may use different ranking factors or algorithms for specific search industries, such as news, local search, travel, or e-commerce. For example, local sites need to be mentioned in regional aggregators and reviews, map services, and directories. Travel needs information about booking and pricing. And news requires timely, truthful, and relevant content.
Google search has whitelists of sites on certain "sensitive" topics, such as COVID and the US election. There is a suspicion that such lists are based on data from official sources.
EEAT factors also influence ranking. However, it is unclear what specific influence each element has. What is known for sure is that Google stores information about content authors and evaluates their authority.
Documents from the YMYL (Your Money Your Life) group — medicine, finance, news — are ranked based on the originality of the content. The documentation states that Google has classifiers that generate separate scores for YMYL Health and YMYL News.
Freshness and relevance of information. Google evaluates dates in signatures, URLs, and on-page content.
What other important information is contained in the documents?
Google has a set of features called "Twiddlers" - these are panama phone number material re-ranking options that change the document's ranking in search results. The reasons for pessimization may be as follows:
Mismatch between the link and the content of the page it leads to.
Search engine results signals indicate user dissatisfaction.
Low quality product review.
Location relevance - Google tries to rank sites that match the user's geolocation at the top.
The domain name exactly matches the search query (e.g. top-sneakers-ever.com).
Inappropriate content (e.g. pornography).
Google may use different ranking factors or algorithms for specific search industries, such as news, local search, travel, or e-commerce. For example, local sites need to be mentioned in regional aggregators and reviews, map services, and directories. Travel needs information about booking and pricing. And news requires timely, truthful, and relevant content.
Google search has whitelists of sites on certain "sensitive" topics, such as COVID and the US election. There is a suspicion that such lists are based on data from official sources.