How to get to the TOP of Yandex local search
Posted: Sun Jan 19, 2025 8:15 am
Yandex has been taking regionality into account in organic search results since 2009 — with the Arzamas algorithm. The Vega update at the end of 2019 made Yandex search hyperlocal: from that moment on, it became possible to solve a problem in the search engine at the level of a microdistrict or even a house. The Y1 search version also found room for improvements in local search results: Yandex began to pay special attention to reviews on Maps and gives a summary assessment of a cafe, hotel, bakery, and any local business based on several popular parameters.
We tell you what and how to do in 2024 to get clients from Yandex local search results.
What Yandex takes into account when selecting peru phone number material relevant regional search results:
search region;
location (refined location, if the person has allowed geodata to be determined on their device);
query language;
the user's search history.
The search engine does not officially comment on regional ranking factors, but several points can be highlighted based on common sense and observations. The ranking is influenced by:
the address closest to the user;
the ratio of positive and negative reviews about the company;
company rating on Yandex.Maps;
brand awareness, mentions on the Internet.
We tell you what and how to do in 2024 to get clients from Yandex local search results.
What Yandex takes into account when selecting peru phone number material relevant regional search results:
search region;
location (refined location, if the person has allowed geodata to be determined on their device);
query language;
the user's search history.
The search engine does not officially comment on regional ranking factors, but several points can be highlighted based on common sense and observations. The ranking is influenced by:
the address closest to the user;
the ratio of positive and negative reviews about the company;
company rating on Yandex.Maps;
brand awareness, mentions on the Internet.