After an Event: How to Connect and Follow up on Email + Social
Posted: Sun Jan 19, 2025 8:27 am
In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Whether you just taught a workshop or seminar, hosted an event, or found yourself at a vendor’s table at a conference, chances are good that you’ve walked out with a list of names to add to your email list. Now what?
If you’re uncertain how to take the next steps, or want to make sure to capitalize denmark phone number list on the enthusiasm generated at your event, keep reading. We’ll share some tips on making the most of the new names of eager prospects who want your messages in their inbox.
1. The Welcome Message
Remember that people at conferences or events may have signed up for multiple lists, and unless you get in touch with them right away, they might forget that yours was one of them. Instead of waiting weeks or months and finding out the hard way if they know who you are, be proactive. Send a message (ideally within 48 hours) welcoming them to your email list, letting them know how often you plan on emailing, and reminding them where you met is always a good start. That way they won’t accidentally unsubscribe, mistake you with another company, or worse, think your email is spam.
2. Consider a show discount or offer
Want to tap into the enthusiasm generated at your event? Creating a special offer or discount with a hard deadline can motivate your readers to respond sooner rather than later. If you can personalize it to the specific event where they signed up – even if it’s just with a special discount code – all the better.
3. Segment your new list
If you have list segmentation, make sure to select the area where they best fit. You may even have two different lists from the same event: For example, you could have people check off what their areas of interest are on a form.
4. Personal follow-ups
If you’re uncertain how to take the next steps, or want to make sure to capitalize denmark phone number list on the enthusiasm generated at your event, keep reading. We’ll share some tips on making the most of the new names of eager prospects who want your messages in their inbox.
1. The Welcome Message
Remember that people at conferences or events may have signed up for multiple lists, and unless you get in touch with them right away, they might forget that yours was one of them. Instead of waiting weeks or months and finding out the hard way if they know who you are, be proactive. Send a message (ideally within 48 hours) welcoming them to your email list, letting them know how often you plan on emailing, and reminding them where you met is always a good start. That way they won’t accidentally unsubscribe, mistake you with another company, or worse, think your email is spam.
2. Consider a show discount or offer
Want to tap into the enthusiasm generated at your event? Creating a special offer or discount with a hard deadline can motivate your readers to respond sooner rather than later. If you can personalize it to the specific event where they signed up – even if it’s just with a special discount code – all the better.
3. Segment your new list
If you have list segmentation, make sure to select the area where they best fit. You may even have two different lists from the same event: For example, you could have people check off what their areas of interest are on a form.
4. Personal follow-ups