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Enjoy reading! #23 Journalist-Influencer: less media, more service? (2024) Here we are! HugoDécrypte's social networks have accumulated more than 14 million followers, surpassing Le Monde, and MrBeast has more subscribers than Netflix . According to the latest Reuters Digital News Report , young people cite content creators more than traditional media brands when it comes to getting information. Journalism is no longer the preserve of the media since the social media revolution, which has transformed everyone into a potential journalist, influencer or rather content creator , as the latter prefer to be called.
The era of carpet bombing and gatekeeping is well and truly over for the media, even if, in the artificial paradises of generative AI and in the middle of a "super-election year", we are once again feeling the need for an identified reference, or even a single source of labeled, watermarked and triple-checked information. Faced with this reality, traditional media must take up a major challenge: evolve to attract a young audience, essential to democracy, or risk losing this audience to charismatic influencers who captivate a generation often prey to doubt and worry with entertaining formats.
Enjoy reading! #23 Journalist-Influencer: less media, more service? (2024) Here we are! HugoDécrypte's social networks have accumulated more than 14 million followers, surpassing Le Monde, and MrBeast has more subscribers than Netflix . According to the latest Reuters Digital News Report , young people cite content creators more than traditional media brands when it comes to getting information. Journalism is no longer the preserve of the media since the social media revolution, which has transformed everyone into a potential journalist, influencer or rather content creator , as the latter prefer to be called.
The era of carpet bombing and gatekeeping is well and truly over for the media, even if, in the artificial paradises of generative AI and in the middle of a "super-election year", we are once again feeling the need for an identified reference, or even a single source of labeled, watermarked and triple-checked information. Faced with this reality, traditional media must take up a major challenge: evolve to attract a young audience, essential to democracy, or risk losing this audience to charismatic influencers who captivate a generation often prey to doubt and worry with entertaining formats.