These are all tactics you wouldn’t use to close the B2C sales cycle.
Posted: Sun Jan 19, 2025 8:34 am
The point of that story? The B2C sales cycle is relatively short. It often goes like this: You see something that catches your eye, you think about how it’ll solve all your most pressing problems, and then you plunk your card down and go home with something new.
Seems like a relatively effective sales cycle, right? It is — for B2C.
That’s not how it works in the B2B world, though.
B2B sales often take more than 30 minutes to reach the end goal. In fact, the average B2B sales cycle is just over two months long.
During this time, your sales team will need to make every effort to convert leads, strike up a conversation, and close a sale. That might mean that you invite decision-makers to lunch, call them to follow up and re-pitch (and re-pitch!) your services, or schedule a live product demonstration.
Messaging and Marketing
b2b vs b2c cro, marketing
How you market your products or services also bolivia phone number material varies slightly depending on your market. Content marketing, influencer partnerships, and social media marketing are all effective conversion methods, but some work better than others for B2B sales.
For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual.
Content marketing is a great option for getting the word out about your products or services, and 91% of B2B marketers include it in their overall strategy.
For B2B marketing, writing how-to tutorials, offering case studies, or sharing videos of product walk-throughs is a great way to produce highly engaging content that converts leads to sales.
Seems like a relatively effective sales cycle, right? It is — for B2C.
That’s not how it works in the B2B world, though.
B2B sales often take more than 30 minutes to reach the end goal. In fact, the average B2B sales cycle is just over two months long.
During this time, your sales team will need to make every effort to convert leads, strike up a conversation, and close a sale. That might mean that you invite decision-makers to lunch, call them to follow up and re-pitch (and re-pitch!) your services, or schedule a live product demonstration.
Messaging and Marketing
b2b vs b2c cro, marketing
How you market your products or services also bolivia phone number material varies slightly depending on your market. Content marketing, influencer partnerships, and social media marketing are all effective conversion methods, but some work better than others for B2B sales.
For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual.
Content marketing is a great option for getting the word out about your products or services, and 91% of B2B marketers include it in their overall strategy.
For B2B marketing, writing how-to tutorials, offering case studies, or sharing videos of product walk-throughs is a great way to produce highly engaging content that converts leads to sales.