Smart content has become a popular element in digital marketing . Its many benefits include increasing ROI and boosting conversion rates. However, some business owners are still unsure of what the concept refers to and how to apply it.
Smart content can be understood as content designed based on the characteristics of the prospect who consumes it, their interests, and the phase of the purchasing journey they are in.
How to apply smart content
As already mentioned, smart content is about giving the prospect what they are looking for. Therefore, you oman whatsapp shopping data do not want to just publish one piece after another without thinking twice, even if it is of excellent quality. If it does not respond to the user's interests, they will leave the site before consuming it, much less take the time to fill out a form or inquire about your products or services.
Work on getting to know your target audience. To do this, use all the web analytics tools that allow you to deduce their behavior on the Internet; location, keywords they use to search, content formats they consume most, social networks they are present on, and other useful data to create content tailored to them.
Where to apply smart content
When talking about common places where smart content is usually applied, the following stand out:
Email Personalization
Thanks to the leads captured through different techniques and classified using Lead Scoring processes, it is possible to send Email Newsletters to prospects with information of interest to them.
You can also use custom fields from tools like HubSpot, which automatically give a personal touch to each email. For example: “Good afternoon, dear Javier.”