Example of channel selection to use Social Selling to get better customers:

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My recommendation at this point is that you focus on at most five channels (and there are quite a few) of all the possibilities that currently exist and that you analyze the results. Based on this information, you can maintain these five main channels and gradually expand them, or if on the contrary one does not work, change it for another and constantly analyze the objectives in order to obtain good results from Social Selling to get better clients.

 


Linkedin (1) as the main communication of my Social Selling uk email database strategy but complemented by the Website.
Professional Website (2) where I share information on Linkedin, this is complemented with YouTube videos.
YouTube (3) where I share information.
Facebook (4) which I use above all to listen to my potential clients and get to know them outside of their professional aspect (that is what Social Selling is about to get better clients)
I alternate between two fifth channels, depending on the type of client I am targeting:Telephone (5) My main objective is to set up a meeting with the potential client and be able to meet with him in person.
Email (5) There are some clients who prefer to communicate by email and it is a good opportunity to do so, leaving them more privacy and time to decide. In fact, the second of my objectives is to capture the email of the potential client in order to send them more personalized information.
 

 

Defining specific and measurable objectives: It is key for any online marketing strategy to define quantifiable objectives that help us improve our campaign. Regarding Social Selling to get better clients, I consider it advisable to establish sales objectives at the end, as if it were a campaign of this type. Here are some examples:
 

Measuring your Social Selling Index: This is a good way to know your Social Selling ability on Linkedin, with some factors that will help you improve on this social network. Here is a shortcut that will help you measure your SSI :
Work done: How many posts and what type have we made on each channel and the time we have dedicated to carrying out each task. Our time is the most valuable asset we have and we must measure our investment. If, on the other hand, we are delegating these actions, we must measure the investment to subsequently know the return on it.
Growth of your channels: It is a good indicator to measure the growth of the social networks you have decided to use. At this point you should analyze the growth of followers, contacts, comments, recommendations, likes, subscribers and all kinds of indices that allow you to analyze the growth of your channels for the Social Selling strategy.
Interested or potential customers: We can measure this with messages on any of our channels, with customers interested in obtaining more information about our products or services. One more step we should take would be for them to leave us their phone number or email so we can send them more information or allow us to delve deeper into how our product or service can help them satisfy their desires or resolve their fears.