Now that you understand what a landing page is , it's time to learn how to create pages that truly serve their purpose: conversion.
Therefore, some elements are essential for building a successful landing page . See below what they are!
Offer
Let's get one thing straight: If you don't give anything in return, no one will visit a page on your website or blog and start giving you personal information on forms.
Therefore, keep in mind that the offer on a landing page needs to generate a lot of value for those who visit that page.
Here, it is essential to understand who your apparel company database persona is , what their pain points and needs are. From this point on, you will be able to think of several options for offer insights that will actually make them fill out the form.
Title
It all starts here, make it clear in the message what is being offered on the page. This way, the person will not feel deceived and will be able to continue converting with you.
A tip: create a simple, understandable title that meets your offer and is still eye-catching .
It is also important to inform what type of product the public will have access to after registering, such as:
e-book ;
newsletter ;
infographic;
consultancy.
CTA
Don’t forget the Call-to-Action (CTA). Where should the person click?
They are buttons or pieces of text that invite the public to perform a certain action. They are usually written in the imperative:
download now;
receive the content;
access the complete material.