Strengthening Your Personal Brand: Tips for Generating Value and Trust
Posted: Sun Jan 19, 2025 9:21 am
In the postmodern world, where communication is instantaneous and social media is omnipresent, the idea of a "personal brand" has become increasingly relevant. During the online event “Building Your Personal Brand”, exclusive to members of Saint Paul's 2024 Mentoring Program, Susana Arbex, Advisor and author of the book “Your Personal Brand”, elucidated in a clear and practical way the concept of personal brand, highlighting the importance of understanding and managing the way we are perceived by others.
The Concept of Personal Branding
Just as product and service brands evoke certain perceptions in the minds of consumers, Susana explained that people also have a brand associated with their name. When we hear the names of well-known brands, we immediately associate certain attributes and values with them. In the same way, the interactions and impressions we make on bangladesh whatsapp data others lead to the formation of perceptions about who we are. These perceptions are often simplified, but they have a significant impact on how we are seen and, consequently, on our personal and professional opportunities. “We don’t just have a brand, we are a brand,” Suzana emphasized.
The Importance of Taking Control of Your Narrative
One of the central points of the event was the need to be aware of the process of forming our personal brand. Susana emphasized that, instead of letting these perceptions form randomly, we should take the lead in our own narrative. She encouraged participants to reflect on what attributes they want others to perceive in them and to be intentional in their actions, words and choices to strengthen these attributes. However, Susana made it clear that building a personal brand is not about inventing a fictional character, but rather about understanding which aspects of our identity are most relevant to achieving our future goals.
Authenticity and Relevance: A Necessary Balance
One of the biggest concerns when talking about personal branding is how to balance authenticity and relevance without falling into the trap of overexposure. Susana approached this issue with sensitivity, explaining that being authentic does not mean saying everything you think, but rather acting in accordance with your values and essence. She emphasized that the relevance of our personal brand should always be linked to the value we generate for others, and not to excessive self-promotion. According to Susana, overexposure can be harmful, leading others to perceive us as people without empathy or awareness of other people's realities. One of the questions she addressed for reflection was: “Does what I'm saying have value to the other person or am I saying it because of my ego?”
Feedback and Self-Knowledge: Essential Tools
To adjust how others perceive our personal brand, Susana highlighted the importance of seeking honest feedback. This feedback should be obtained in a respectful manner and compared with our self-perception so that we can make the necessary adjustments to our image. Susana also addressed the issue of impostor syndrome, suggesting that through self-awareness exercises, we can recognize our talents and skills, reinforcing confidence in our own brand.
Building an authentic and relevant personal brand is an ongoing process that requires reflection, intentionality, and balance. As Susana pointed out, it’s not about creating a mask to please others, but about understanding and strengthening the most important aspects of our identity. By taking control of our narrative, acting authentically, and constantly seeking feedback, we can shape how we are perceived and achieve our goals with greater clarity and purpose.
The Concept of Personal Branding
Just as product and service brands evoke certain perceptions in the minds of consumers, Susana explained that people also have a brand associated with their name. When we hear the names of well-known brands, we immediately associate certain attributes and values with them. In the same way, the interactions and impressions we make on bangladesh whatsapp data others lead to the formation of perceptions about who we are. These perceptions are often simplified, but they have a significant impact on how we are seen and, consequently, on our personal and professional opportunities. “We don’t just have a brand, we are a brand,” Suzana emphasized.
The Importance of Taking Control of Your Narrative
One of the central points of the event was the need to be aware of the process of forming our personal brand. Susana emphasized that, instead of letting these perceptions form randomly, we should take the lead in our own narrative. She encouraged participants to reflect on what attributes they want others to perceive in them and to be intentional in their actions, words and choices to strengthen these attributes. However, Susana made it clear that building a personal brand is not about inventing a fictional character, but rather about understanding which aspects of our identity are most relevant to achieving our future goals.
Authenticity and Relevance: A Necessary Balance
One of the biggest concerns when talking about personal branding is how to balance authenticity and relevance without falling into the trap of overexposure. Susana approached this issue with sensitivity, explaining that being authentic does not mean saying everything you think, but rather acting in accordance with your values and essence. She emphasized that the relevance of our personal brand should always be linked to the value we generate for others, and not to excessive self-promotion. According to Susana, overexposure can be harmful, leading others to perceive us as people without empathy or awareness of other people's realities. One of the questions she addressed for reflection was: “Does what I'm saying have value to the other person or am I saying it because of my ego?”
Feedback and Self-Knowledge: Essential Tools
To adjust how others perceive our personal brand, Susana highlighted the importance of seeking honest feedback. This feedback should be obtained in a respectful manner and compared with our self-perception so that we can make the necessary adjustments to our image. Susana also addressed the issue of impostor syndrome, suggesting that through self-awareness exercises, we can recognize our talents and skills, reinforcing confidence in our own brand.
Building an authentic and relevant personal brand is an ongoing process that requires reflection, intentionality, and balance. As Susana pointed out, it’s not about creating a mask to please others, but about understanding and strengthening the most important aspects of our identity. By taking control of our narrative, acting authentically, and constantly seeking feedback, we can shape how we are perceived and achieve our goals with greater clarity and purpose.