YouTube changes could disrupt, but also encourage
Posted: Sun Jan 19, 2025 10:04 am
If your channel and fan group is particularly active, the changes may disrupt the conversation since the comments will no longer be in chronological order—unless you choose “Newest First” to see the most recent comments, instead. Replies will also be threaded—as they are in Gmail—so you can follow specific conversations.
“I think the changes that [Google is] making will decrease the number uruguay whatsapp number database of bad comments. It’s not clear whether or not it will increase the number of good comments,” Blake explains.
Whether these new rules will help create an environment that your business’ fans appreciate is still unclear, but they do put more power in the hands of marketers and encourage users to behave better.
Google is clearly betting that more accountability, and less anonymity, will lead YouTube commenters to be more civil and allow it to promote the comments its viewers will find most useful.
“They’re trying to use the power of social imperative by having people give comments in the context of their social group; [viewers/commenters] may feel more inclined to behave themselves because there’s social pressure on them to do that,” Blake says.
Part of YouTube’s comments problem is that it gets so many viewers, says Blake, and part is that those viewers come from such a broad cross-section of society. In contrast, many popular sites with broad appeal don’t encourage or allow comments, and many sites that are popular forums for commenting have more homogenous audiences. In a way, YouTube’s popularity has been a liability as it tries to encourage recommendations and conversation around videos.
“It’s really just that YouTube gets more people than nearly every other website [that allows comments],” Blake explains.
With these changes Google is moving YouTube toward a less-open, but perhaps more curated, user experience, and that will probably be a good thing for business owners and marketers looking to use this channel to spread their message.
What do you think of YouTube’s new commenting system?
This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.
“I think the changes that [Google is] making will decrease the number uruguay whatsapp number database of bad comments. It’s not clear whether or not it will increase the number of good comments,” Blake explains.
Whether these new rules will help create an environment that your business’ fans appreciate is still unclear, but they do put more power in the hands of marketers and encourage users to behave better.
Google is clearly betting that more accountability, and less anonymity, will lead YouTube commenters to be more civil and allow it to promote the comments its viewers will find most useful.
“They’re trying to use the power of social imperative by having people give comments in the context of their social group; [viewers/commenters] may feel more inclined to behave themselves because there’s social pressure on them to do that,” Blake says.
Part of YouTube’s comments problem is that it gets so many viewers, says Blake, and part is that those viewers come from such a broad cross-section of society. In contrast, many popular sites with broad appeal don’t encourage or allow comments, and many sites that are popular forums for commenting have more homogenous audiences. In a way, YouTube’s popularity has been a liability as it tries to encourage recommendations and conversation around videos.
“It’s really just that YouTube gets more people than nearly every other website [that allows comments],” Blake explains.
With these changes Google is moving YouTube toward a less-open, but perhaps more curated, user experience, and that will probably be a good thing for business owners and marketers looking to use this channel to spread their message.
What do you think of YouTube’s new commenting system?
This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.