Narratives can be particularly effective
Posted: Sun Jan 19, 2025 10:21 am
if you create a tool specifically to solve a persistent problem. That is how Nathan vietnam whatsapp number database Kontny came up with Draft, a web-based collaboration tool that allows his wife to edit his work without overwriting his master copy.
Branching out from an industry in which you have some expertise can also create a compelling brand story. VerticalResponse was founded by Janine Popick, an industry veteran looking to revolutionize email marketing with products that were more affordable and easier to use than other options on the market.
If you’re struggling to find your business’ narrative, buried somewhere in your companies’ vision, spend some time mulling over some of the questions below.
If you peel back what your business hopes to accomplish, what is it about what you do that makes you excited to get up in the morning or put in extra time to make your company successful? What is it beyond the goal of making a profit that compels you to do what you do?
How does this tie into the purpose of your customers? “The trick is getting at the heart of your business purpose and where your customer motivation intersects, because it can’t be all about you,” Berger warns.
Which aspect of your business is one that people should pay attention to or care about? How would you explain this in a way that’s stripped of jargon or buzzwords?
How do you differentiate yourself from similar brands? In which ways is your purpose or vision unique?
How can you weave other people into your narrative? How can you engage customers, partners or even industry experts in the story about your brand?
Once you’ve spent some time contemplating your deepest motivation behind your business and have established a narrative, make sure to use it to streamline all of your communications and tie it into your social media marketing efforts. Having an overarching purpose provides a sense of focus for your content strategy.
What’s the story or narrative behind your company or brand? Spill it!
This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.
Branching out from an industry in which you have some expertise can also create a compelling brand story. VerticalResponse was founded by Janine Popick, an industry veteran looking to revolutionize email marketing with products that were more affordable and easier to use than other options on the market.
If you’re struggling to find your business’ narrative, buried somewhere in your companies’ vision, spend some time mulling over some of the questions below.
If you peel back what your business hopes to accomplish, what is it about what you do that makes you excited to get up in the morning or put in extra time to make your company successful? What is it beyond the goal of making a profit that compels you to do what you do?
How does this tie into the purpose of your customers? “The trick is getting at the heart of your business purpose and where your customer motivation intersects, because it can’t be all about you,” Berger warns.
Which aspect of your business is one that people should pay attention to or care about? How would you explain this in a way that’s stripped of jargon or buzzwords?
How do you differentiate yourself from similar brands? In which ways is your purpose or vision unique?
How can you weave other people into your narrative? How can you engage customers, partners or even industry experts in the story about your brand?
Once you’ve spent some time contemplating your deepest motivation behind your business and have established a narrative, make sure to use it to streamline all of your communications and tie it into your social media marketing efforts. Having an overarching purpose provides a sense of focus for your content strategy.
What’s the story or narrative behind your company or brand? Spill it!
This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.