the way you design your logo
the fonts and colors you use
the voice with which you communicate
the point of view you express
Use 2022 to carefully consider each of them. Run some A/B tests to determine what your target audience prefers. You might find that they respond better to a color story you haven’t used before or are much more receptive to a copywriting tone.
A good example of a SaaS company that has lined up all its brand ducks is Tackle Time . Their signature blue and green are recognizable and present across their website and social media channels. Likewise, their voice and key messaging match their values and products to the T.
Note: Video marketing will continue to rise
Over 80% of marketers agree that video has helped them generate leads , increase traffic and time on page, and convert leads into paying customers.
Video also happens to be the most popular content format on the web, but this statistic, while often touted by marketers, means very little. After all, you're not in the business of producing YouTube videos or filming viral TikToks.
The trend you should jump on is homepage videos. Whether it's a how-to video or a story-based video, it can significantly help you communicate your key message better. Don't forget: you still need to write great homepage copy, as not everyone will want to watch the video.
Elementor has a great demo video, for example. It shows off the builder’s abilities and its interface, but it’s not too distracting. It also loads fast, which is very important for both UX and SEO. So, don’t forget to optimize your video for both mobile and desktop before publishing it.
Don't:
Speaking of mobile, another major marketing mistake you can make is not optimizing your pages for mobile. You need to optimize your site for mobile and all the different screen sizes and devices.
The other version of that same mistake is simply making sure the mobile version of your website loads quickly without considering how the page looks and how someone on the move will use it.
Carefully consider button placement, font size, and element orientation. After all, your goal isn't to create a page that's identical to your desktop, but to create a page that visitors find easy to use and easy to convert to. There's no need to keep all the text or even all the visual elements if they clutter up the mobile version and make it more complicated.
Scott's Cheap Flights , for example, has a good mobile website. It loads fast and the core images and branding are still on point, but it's also very user-friendly and you don't have to tilt your thumb in weird ways to click on the CTA.
Do: Start Podcasting
Podcasts were all the rage a couple of years ago, but they are usa phone number list longer hailed as the next big thing in marketing. However, podcasting is still experiencing 10% year-over-year growth. Many people tune in during their commute, while exercising, or cleaning their homes.
The medium also allows you to expand your reach and connect with your audience in a whole new way. Podcasts are also very marketable. Simply sending them out through the most popular platforms helps you gain followers and customers without having to lift a finger – other than recording the podcast, of course.
Podcasting can also help you establish yourself as an expert and a trusted source of information. We all know that this is another important decision-making factor that SaaS customers take into account.
Getting started in audio creation shouldn’t be too complicated considering that there are plenty of multi-functional podcast recording platforms that you can use without having to spend a lot of money and hire a full production team. However, if you’re wondering how to start a podcast that will really help your marketing efforts, it’s a good idea to research other audio marketing podcasts before planning your content.
Advertising Badger has a great podcast that you can listen to and consider a good example of audio marketing. They’ve been doing one episode per week for over 150 weeks, covering industry topics and offering some more general advertising tips that their receptive audience appreciates.
Note: Freemium still exists
If you want to make it easier to market your SaaS product, consider making it freemium if you haven’t already. Users love the chance to try out a solution before committing. If they can also use some basic features of the product for an extended period, they’re more likely to become long-term paying customers.
Freemium products are also a great lead generation tactic and allow you to better nurture your potential customers. The key is to demonstrate the value of a subscription and show your free subscribers what they will be able to do after signing up for the paid version.
Don't be pushy, though, as you can easily alienate potential customers. Those who use your tool sparingly won't want to spend money on it, so leave them alone. Instead, focus on the most frequent users.
A good example of freemium success is Figma , which lets you work on three projects for free. If you only need the tool once, you'll appreciate the option. But if you're building a design business, you'll likely come back for more as soon as you determine it's viable.