Backlinks
Content
Rankbrain, the machine-learning AI system that Google uses to select the right search results
3 Types of Backlinks
There are generally three types of backlinks that are used:
Natural links that are made by someone else without you realizing it. In many cases, this is a quality link that points to substantive content on your site. In many cases, but not always, it is wise to keep an eye on which sites link to your pages.
Self-initiated links, which are realized based on targeted link building activities. For example, by asking a blogger or customer to link to your site on his or her website.
Self-generated links that you have added yourself on a collection site, forum or in a comment.
Of course, in addition to providing the right content and backlinks, you also need to provide the right technical capabilities for your website. Think specifically of things like responsiveness and speed.
The right way
Given Google's emphasis on providing quality australia whatsapp number content, it is fair to wonder to what extent the benefits of link building will continue to exist. In response, ' Building links the right way, wins the day! ' is a common saying.
Not wanting to manipulate the algorithm by working around Google and buying links or obtaining them in some other excessive way.
And ensure that your content is relevant enough that you can build links autonomously, because others link to your content.
Both points of attention cost time. Quickly proactively building a large number of links is therefore out of the question if you want to achieve future-proof results.
In summary, maintaining your website is all about continuously paying attention to the strategic building of high-quality external links.
The Search Engine Ranking Factors Research
The Search Engine Ranking Factors study that SEO software giant Moz conducts every two years provides a clear picture: the presence of the right external links, used in the right way, remains of great importance for a good ranking by Google. In 2017, factors such as authority, number and anchor texts still appeared to be in first place when it comes to influencing search engine ranking.