And what about companies in the middle of all this?
Posted: Sun Jan 19, 2025 10:51 am
With the end of the war, the Marshall Plan was introduced, focused on the economic and social recovery of Western Europe. A large part of the resources came from the United States, and along with the money came the famous American Way of Life.
Despite being hit at Pearl Harbor, the United States survived both wars almost unscathed. No cities were destroyed, and there was no need for reconstruction. Added to this ease was the fact that industrial activity was growing by leaps and bounds, and in 1956 it is estimated that there were more professionals in “suits” throughout the country than artisans, farmers and manual workers.
The changes in American society, driven by good educational levels and the establishment of the United States as the world’s largest economy, generated influence. The cultural production of the time itself helped to propagate the image of the successful family, with cars, televisions and household appliances.
Cultural influence began to emerge more strongly as lebanon whatsapp data a stimulus to consumption, something that would completely transform advertising concepts throughout the world.
It is worth noting that this American influence was not something done involuntarily. The United States, as part of its plan to combat communism, created a policy of good neighborliness with its allies so that it would be possible to strengthen capitalism as the prevailing economic system.
During and after the war, the social changes that were driving the United States resulted in a strong and consolidated domestic market. And what happens when there is a country with a model of prosperity? Influence.
Based on the American developmentalist models, some “replicas” began to emerge all over the world. For example:
Supermarkets, a North American idea that began to take hold around the world in the 1930s and 1940s;
Shopping Centers, the great centers of consumerism.
The movement of influence of Americans based on consumption is noticeable. And American companies, increasingly prosperous, begin or resume their process of expansion beyond their borders. American
corporations knew that the victory of the armed forces in World War II was fundamental to their sovereignty. Therefore, some brands began to associate their products with soldiers, considered benefactors who arrived in Europe to decimate Nazism.
The company that took the most advantage of this phenomenon was Coca-Cola. The company became one of the biggest propagators of the American Way of Life, including in the Old Continent, where it began its business expansion plan. Other American corporations profited from American dominance, among them Ford and General Electric.
America's economic prosperity provided the basis and funds for companies to set out on new challenges. However, it brought with it the new consumption model of the American Way of Life.
Despite being hit at Pearl Harbor, the United States survived both wars almost unscathed. No cities were destroyed, and there was no need for reconstruction. Added to this ease was the fact that industrial activity was growing by leaps and bounds, and in 1956 it is estimated that there were more professionals in “suits” throughout the country than artisans, farmers and manual workers.
The changes in American society, driven by good educational levels and the establishment of the United States as the world’s largest economy, generated influence. The cultural production of the time itself helped to propagate the image of the successful family, with cars, televisions and household appliances.
Cultural influence began to emerge more strongly as lebanon whatsapp data a stimulus to consumption, something that would completely transform advertising concepts throughout the world.
It is worth noting that this American influence was not something done involuntarily. The United States, as part of its plan to combat communism, created a policy of good neighborliness with its allies so that it would be possible to strengthen capitalism as the prevailing economic system.
During and after the war, the social changes that were driving the United States resulted in a strong and consolidated domestic market. And what happens when there is a country with a model of prosperity? Influence.
Based on the American developmentalist models, some “replicas” began to emerge all over the world. For example:
Supermarkets, a North American idea that began to take hold around the world in the 1930s and 1940s;
Shopping Centers, the great centers of consumerism.
The movement of influence of Americans based on consumption is noticeable. And American companies, increasingly prosperous, begin or resume their process of expansion beyond their borders. American
corporations knew that the victory of the armed forces in World War II was fundamental to their sovereignty. Therefore, some brands began to associate their products with soldiers, considered benefactors who arrived in Europe to decimate Nazism.
The company that took the most advantage of this phenomenon was Coca-Cola. The company became one of the biggest propagators of the American Way of Life, including in the Old Continent, where it began its business expansion plan. Other American corporations profited from American dominance, among them Ford and General Electric.
America's economic prosperity provided the basis and funds for companies to set out on new challenges. However, it brought with it the new consumption model of the American Way of Life.